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Time	Speaker	Text
00:00:08	>>	JAN VAN METER EXPLORES THE HISTORICAL CONTEXT OF SEVERAL CATCH PHRASES AND SLOGANS THAT HAVE BEEN USED THROUGHOUT AMERICAN HISTORY. HE DISCUSSES SLOGANS SUCH AS THE 1775 PROCLAMATION DURING THE AMERICAN REVOLUTION, DON'T FIRE UNTIL YOU SEE THE WHITES OF THEIR EYES, TO UNION ADMIRAL FARRAGUT 1864 DIRECTION AT THE BATTLE OF MOBILE BAY TO A DAMN THE TORPEDOES, FULL VIEW SPEED AHEAD, TO THE PLEA FROM A YOUNG BOY TO BASEBALL PLAYER JOE JACKSON FOLLOWING HIS TESTIMONY CRITICS IN THE 1919 WORLD SERIES MACEDO IT SO JOE. EVENT HOSTED BY BOOK CULTURE IN NEW YORK CITY IS 50 MINUTES.
00:00:39	>>	I THOUGHT I WOULD TALK BUT THE BOOK IT IS GENESIS AND PARLAY THE KIND OF QUESTIONS THAT AROSE WHICH REMAIN GAVE THE BOOK AT KIND OF A LARGER SCOPPETTA THAN I HAD ORIGINALLY INTENDED. ON THE QUOTATIONS IN THE BOOK, THE SLOGANS AND HAD CATCHPHRASES UP UNTIL 1955 FOR EASY FOR ME TO REMEMBER BECAUSE I MAY TELL THE OF THE 40 IS AND THAT IS WHAT I LEARNED IN SCHOOL. AND THAT IS HOW WE LEARNED HISTORY IN SCHOOL. A THE BOOKS WE TOOK OUT OF THE LIBRARY TO MY FOURTH AND FIFTH GRADE, OR THE WAY HISTORY WAS TAUGHT. BUT WHEN I GO TO GRADUATE SCHOOL IN THE '60S I DISCOVERED THAT SOME OF MY FELLOW STUDENTS WHO CAME FROM OVERSEAS WOULD COME TO BE PERIODICALLY AS ONE WOMAN DID AND SAID THE, WHO IS THIS TO JOE AND WHY SHOULDN'T WE SAY IT AIN'T SO? AND SO I TOLD HER THE STORY. AND THEN MUCH MUCH LATER A FRIEND OF OURS WHO IS AN IMMIGRANT DOCTOR FROM SOUTH AFRICA CAME TO ME AND SAID, WHY DO MY PATIENTS WHEN THEY SEE ME SAY WHAT IS UP DOC AND LAUGHED MANIACALLY? [LAUGHTER] AND SO I HAD TO TELL HER THAT STORY. BUT I ALSO REALIZED PEOPLE WHO ARE UNDER 30 WHO I WAS WORKING WITH HAD NO REAL IDEA ANYMORE AVOID IN THE SLOGANS AND CATCHPHRASES DEMAND, WHERE THEY CAME FROM OR WHY PEOPLE USE THEM. AND IT WAS AT THAT TIME I DECIDED THIS IS A BOOK AND I SHOULD READ THIS BOOK. AND I STARTED. A LONG TIME AGO. AND AS I WROTE ONE A SLOGAN OR A CATCHPHRASES AT A TIME I REALIZED AFTER 10 OF THEM THAT THERE WERE A NUMBER OF QUESTIONS WHICH ARE ARISING IN MY MIND THAT I WAS GOING TO NEED TO ANSWER. IF I WAS GOING TWO REALLY PURSUE THE BOOK AND FINISHED GOODS BECAUSE I WAS WRITING THE HISTORY THE WAY I WANTED TO. IT WAS WHEN I WAS CALLED WHEN I WAS YOUNG, A POSTAL APPROACH, ERODED A LOT IN DEPTH ABOUT RIDDLE, THE CONTEST IS ALWAYS MORE IMPORTANT TO ME THAN THE ACTUAL FACTS BECAUSE THAT IS WHAT GAVE RISE TO THE FACTS. BUT THE KINDS OF QUESTIONS THAT AROSE FOR QUESTIONS LIKE, WHY IS HISTORY IMPORTANT PART? WE KNOW IT IS A PART ANECDOTALLY, BUT WHY? AND THAT BECAME ONE RABBIT HOLE I DISAPPEARED IN DOWN INTO FOR SEVERAL MONTHS UNTIL I WAS ABLE TO COME TO ONE KIND OF AN ANSWER. THE SECOND WAS WHY IS AMERICAN HISTORY SO IMPORTANT TO AMERICANS? AMERICAN HISTORY STARTS TO GET A WRITTEN WHILE THE REVOLUTION IS GOING ON AND WAS PUBLISHED BY A WOMAN BY THE NAME OF A MERCY OTIS WARREN. WHO IS VERY SOCIALLY AND POLITICALLY CONNECTED IN AND AROUND BOSTON AND STARTED PUTTING TOGETHER A RESEARCH MATERIAL TO WRITE THE HISTORY OF THE REVOLUTION. WHILE THE OUTCOME WAS STILL IN DOUBT. IF SHE PUBLISHED THE BOOK MUCH LATER PARTLY BECAUSE SHE WAS ILL SEVERAL TIMES AND SEVERAL OF HER CHILDREN DIED BUT SHE PUBLISHED IN 1805. AND SHE HAD A VERY SPECIFIC REASON THIS TODAY FOR PUBLISHING EVENT AND THAT REASON WAS THE FRAGILITY OF THE NATION ITSELF. SHE WAS SURE THAT IF WE FORGOT OUR HISTORY AND FORGOT WHY WE DID IT TO THE COUNTRY WOULD BEGIN TO BREAK UP INTO REGIONS AND DIFFERENT INTERESTS, THAT FOREIGN POWERS WOULD TAKE OVER THE COUNTRY, AND SO SHE HAD TO GET THIS DOWN BECAUSE IF WE DID NOT REMEMBER OUR HISTORY WE WOULD LOSE THE COUNTRY ITSELF. AND I THINK WE TEND TO FORGET FROM THE TIME OF THE REVOLUTION INTO THE END OF THE CIVIL WAR THE COUNTRY WAS AMAZING STROKES OF LUCK THAT THE COUNTRY EVER SURVIVED IT ALL. THAT IS ANOTHER QUESTION, WHY WAS IT SO IMPORTANT, IT WAS IMPORTANT BECAUSE THEY FELT THAT IF WAYNE DIDN'T REMEMBER THE HISTORY OF WE LOSE THE COUNTRY. BUT PEOPLE LIKE NOAH WEBSTER AND OTHERS WHO ALSO WERE RIDING AMERICAN HISTORY IT VERY EARLY AND WEBSTER'S FIRST PAGES ON IT OR 1787, OR DOING IT FOR A SLIGHTLY DIFFERENT REASONS. THE OLD SORT OF FEDERALIST GROUNDS THAT HE WAS, WEBSTER WAS STARTED COMPLAINING THAT KIDS DIDN'T KNOW WHAT WE HAD TO DO TO GET THIS YEAR AND A DAMN KIDS WERE A PAIN. AND HE FELT NECESSARY TO WRITE DOWN THE HISTORY, THEY HAD TO LEARN THAT IF WE WERE GOING TO KEEP THE COUNTRY ON THE RIGHT TRACK. THE SLIGHTLY LATER ANOTHER IMPULSE WAS ADDED IN THE RIDING OF AMERICAN HISTORY AND THAT WAS IMMIGRATION. AS MORE AND MORE IMMIGRANTS CAME MAN, THE SENSE WAS WE HAD TO TEACH THEM NOT WHY THEY CAME BUT WHAT THEY CAME TO. WE HAD TO MAKE OUR HISTORY INTO THEIR HISTORY TO. THE SO VERY EARLY ON THE HISTORY WAS WRITTEN. BUT THEN CAME THE THIRD QUESTION AND I WON'T GO INTO ALL OF THEM, WHICH IS WHY SLOGANS? WHAT ARE SLOGAN'S ALL ABOUT? WELL, VERY SIMPLY, A SLOGAN STARTED BY CAUSE OF THE TEXTBOOK WRITERS. EDUCATION TENDS TO BE WRITTEN, IT TENDED TO BE SMALL SCHOOLHOUSES, INTENDED TO BE FACTS ONLY THE MEN AND A COUPLE OF SMART TEXTBOOK WRITERS LIKE CANON ADAMS AND CHARLES AND GOODRICH DECIDED IF YOU TELL THE KIDS STORIES THEY WILL PAY MORE ATTENTION. AND, IN FACT, THAT IS WHAT HAPPENED AND I JUST WANTED TO READ YOU TO DESCRIPTIONS OF A BUNKER HILL, THE BATTLE OF BUNKER HILL, VERY SHORT BUT YOU CAN SEE WHAT HAPPENS IN THE SPACE OF ONE GENERATION WHEN NO WEBSTER WROTE ABOUT BUNKER HILL. HE SAID THIS -- THE AMERICANS STOOD IN THIS SEVERE AND CONTINUAL FIRE OF SMALL ARMS AND ARTILLERY WITH A RESOLUTION AND PERSEVERANCE WHICH WOULD NOT HAVE DONE DISCREDITS TOO OLD TROOPS. THEY DIDN'T RETURN A SHOT UNTIL THE KING'S FORCES HAD APPROACHED ALMOST TO THE WORKS WHEN A MOST DREADFUL FIRE TOOK PLACE BY WHICH A NUMBER OF THE BRAVEST MEN AND OFFICERS FELL. NOW, THAT'S NOT BAD, BUT 30 YEARS LATER IN A GOODRICH IS A TEST BUT THIS IS WHAT HE WROTE -- GENERAL PUTNAM TOLD THE AMERICAN SOLDIERS HOW TO MANAGE, POWDER AND BAWL ARE SCARCE, SAID HE, AND YOU MUST NOT WASTE THAT MUCH. DON'T FIRE UNTIL YOU CAN SEE THE WHITES OF THEIR EYES. A FIVE-YEAR LOW, FIRE AT THEIR WAISTBANDS, IF YOU ARE ALL MARKSMAN, SAID HE, YOU COULD KILL A SQUIRREL AT 100 YARDS, TAKE GOOD NAME, PICKED OFF THE HANDS AND CROATS AND THIS THEY DID AND THE ENEMY FELL BY THE SCORE. NOW THAT IS HOW TO KEEP CONTROL OF A SCORE MAY CLASSROOM. [LAUGHTER] AND YOU'LL NOTICE RIGHT TO BURIED IN THE MIDDLE IS THE FIRST NEWS I COULD FIND OF DON'T FIRE UNTIL YOU SEE THE WHITES OF THEIR EYES. AND THAT IS WHAT HAPPENED THE MORE AMERICAN HISTORY DATA WRITTEN, THE MORE STORY SCOTT TOLD IS DURING THIS TIME THAT THE TOTALLY FORGOTTEN PATRIOT NATHAN HALE WAS REDISCOVERED AND HIS WORDS WENT INTO THE TEXT BOOKS. SO SLOCAN STARTED AS A WAY OF TEACHING HISTORY AND IN GIVING BUBONIC HISTORY, FOR THEY ALSO THAN BECAME A WAY OF REMEMBERING THAT LESS IN EACH ONE OF THOSE SLOGANS SOUGHT TO TEACH. BECAUSE IF KNOWING HISTORY WAS GOING TO MAKE AMERICAN CITIZENS AT OF THE YOUNG AND THE IMMIGRANTS, THEY HAD TO LEARN WHEN VALUES WERE HERE AND EACH ONE OF THE SLOGANS HAVE CATCHPHRASES TEA TO SEE THERE IN ATTITUDE OR A VALUE THAT AMERICA WANTED TO SUSTAIN AS A CULTURE. SO IF YOU TAKE A LOOK AT ALL OF THE SLOGANS AND CATCHPHRASES DURING THAT, BELIEVE ME, THERE ARE AT LEAST ANOTHER 6000 THAT NEVER MADE IT. THEY FORM THE WAY WE WISH TO SEE OURSELVES, THE WAY WE DO SEE OURSELVES, END OF THE WAY WE WANT THOSE WHO COME HERE TO SEE THEMSELVES TO. THAT IS SORT OF WHAT IS BEHIND THE BOOK. SO THAT IS IT.
00:10:01	>>	SPEAKING OF HISTORY THE NO HAVE JUST HAD SOME OF. WE ARE LESS THAN AN 24 HOURS PAST THE ELECTION OF A OF THE BARACK OBAMA. A LONG CAMPAIGN, LOTS OF WORDS, WHAT WAS THE SLOGAN?
00:10:19	>>	WELL, SINCE A THE SLOGANS LIKE HISTORY ARE NEVER WRITTEN BY THE LOSERS. [LAUGHTER] NATION FIRST OR COUNTRY FOR THIS IS NOT GOING TO BE ONE OF THE SURVIVORS. THE DRILL, BABY, A DRILL, IT MIGHT BE. AND ALTHOUGH I DON'T THINK THAT THE GOVERNOR PALIN AND REALIZED THAT IT IS A PLAY ON A BURN, BABY, BURN. THE ONE THAT I THOUGHT WAS GOING TO LAST AND MIGHT GET LOST WAS, YES, WE CAN. AND I LOVED IT WHEN IT STARTED. IT PARTAKES OF THE CHILDREN'S BOOK, WE ALL KNOW AND LOVE, THE LITTLE ENGINE THAT COULD, BUT IT ALSO PICKS UP ON THE REPETITION OF WHAT THE OPTIMISM THAT IS BASIC IN AMERICAN LIFE AND YOU CAN SEE IN A NUMBER, IT'S THE SAME IDEA AS TOMORROW'S ANOTHER DAY. AND I THOUGHT IT WOULD GET LOST BECAUSE IT WAS DROPPED AS SOON AS BARACK OBAMA'S CLEARLY WAS GOING TO MAKE IT, BUT HE BROUGHT IT BACK LAST NIGHT AND HE BROUGHT IT BACK IN A VERY VE INTERESTING WAY. I THINK OF AMERICAN CULTURAL LIFE AS WHAT I CALL REFERENTIAL. EVERY TIME WE GET INTO A CRISIS WITH A MOMENT OF TENSION, WE REACH BACK, WE REACHED -- YOU CAN SEE ITS AND USADA LAST NIGHT AND AT BARACK OBAMA SPEECH. HE DIDN'T SAY WHEN A WONDERFUL THING IT WAS BUT WHAT HE DID WAS PUT IN A CONTEXT OF AMERICAN HISTORY USING THE FIGURE, THE 106 YEAR-OLD WOMAN, AND IN THAT WAS PUNCTUATED WITH, YES, WE CAN. AS OF THAT IS THE ONE THAT IS GOING TO SURVIVE.
00:12:03	>>	NOW, A FOLLOW-UP QUESTION ABOUT THAT. WHEN WE TALKED LAST WEEK AS YOU JUST MENTIONED AND, YES, WE CAN AND WASN'T VERY MUCH IN EVIDENCE. AT ONE POINT THE YOU KNOW WHETHER A SLOGAN IS GOING TO BE A SLOGAN AND UNTHINKING OF SOME OF THE REVOLUTIONARY WAR SLOGANS AND THE STORIES ABOUT THE FOUNDERS THAT THE BOOK TELLS US IT DIDN'T REALLY GET PUT IN PLACE UNTIL 1830, 1840, AFTER THEIR LIFETIMES? WHEN WILL WE KNOW THAT, YES, WE CAN MAKE IT?
00:12:43	>>	WELL, THE CITY UPON A HILL, IT WAS 1630 AND THEN DISAPPEARED IT FROM THE SITE FROM EVERYBODY BUT ACADEMICS AND RELIGIOUS HISTORIANS UNTIL 1963, OR 1968, WHEN JACK KENNEDY USED THE QUOTE IN A SPEECH IN MASSACHUSETTS TO NOT REALLY NOTICED OUTSIDE OF MASSACHUSETTS. IT WAS BROUGHT BACK INTO PROMINENCE BY RONALD REAGAN WHO ADDED THE WORD SHINING, IT WILL BE A SHINING CITY ON A HILL, AND DECIDED THAT GOVERNOR WINTHROP WAS ONE OF THE FIRST FREEDOM AND DESPITE THE FACT THAT THE ONLY FREEING HE WAS LOOKING FOR WAS TO PRACTICE HIS OWN RELIGION AND ROGER WILLIAMS AND EVERYBODY ELSE COULD GO TO RHODE ISLAND. [LAUGHTER] SO THERE IS A SLOGAN WHICH WAS CREATED IN A SENSE BY RONALD REAGAN AND IT TOOK 300 YEARS TO GET IT DONE. SLOGANS COME AND GO. I DOUBT IF THERE IS 10% OF THE PEOPLE IN THIS ROOM THAT NO, THEN NO MILLIONS FOR DEFENSE, BUT NOT A PENNY FOR TO DO TO, WHERE THAT COMES FROM OR WHY IT COMES FROM THERE. IT WAS ONCE IN A EXTREMELY IMPORTANT SLOBODAN. "TIPPECANOE AND TYLER TOO" SURVIVES, IT IS THE FIRST LINE OF A SONG DURING AN ELECTION, BUT THE OTHER GREAT SLOGAN FROM HIS CAMPAIGN IS HARRISON ROAST BEEF AT $2 A DAY WHICH NEVER REALLY MADE IT. [LAUGHTER] SO SLOGAN'S COME AND GO. THE ONES THAT HAVE COME CLOSEST TO THE CORE VALUES THAT WE WISH TO TRANSMIT OR THE COURSE SENTIMENTS THAT WE WANT TO REMEMBER ARE THE ONES THAT SURVIVE.
00:14:46	>>	I HAVE A DREAM WILL NEVER DISAPPEAR BECAUSE IT LIKE YES WEEKEND AND TOMORROW IS ANOTHER DAY -- THE EUROPEANS ALWAYS TALK ABOUT THOSE AMERICANS, THEY'RE ALWAYS OPTIMISTIC AND IT IS TRUE. YOU LOOK BACK IN CULTURE AND ONE OF THE MOST BASIC ELEMENTS OF OUR CULTURE IS THAT BASIC OPTIMISM AND IS REALLY THE CORE OF A SAY IT AIN'T SO BECAUSE THIS NEWS BOY WHO PROBABLY NEVER EXISTED IF YOU READ THE ORIGINAL NEWS BOY CANNOT BUT THE NEWS BOYS SAYING SAY IT AIN'T SO IS CRUSHED BE HAS HE BELIEVED SO BADLY. AND SO I HAVE NO IDEA AND IF I COULD PREDICT THE FUTURE I WOULD NOT BUY CONVERTIBLE BOXERS.
00:15:37	>>	AND THAT MIGHT BE A SLOGAN. [LAUGHTER] WE WILL SEE. YOU TAKE US FROM CITY ON THE HILL IN 1630 ALL THE WAY FOR IT TO RONALD REAGAN IN 1987, A TEAR DOWN THIS WALL. AND AFTER THAT --
00:15:53	>>	WELCOME IT STOP THERE BECAUSE MY PUBLISHER SAID YOU HAVE X NUMBER OF WORDS.
00:15:59	>>	DRAM OUT OF PAGES. [LAUGHTER]
00:16:02	>>	AND ALSO HAD TO DO WITH MY FEELING OF THE THINGS AFTER '87 WAS MORE JOURNALISM THAN IT WAS HISTORY IN '87 WAS REALLY PROBLEMATIC BUT OUR NUMBER OF THINGS FROM WHERE IS THE BEEF TO MISSION ACCOMPLISHED WHICH I SUSPECT WILL BE REMEMBERED NOT FOR THE SLOGAN BUT FOR THE NATIONAL WHAT IS NOW EVOKES WHICH IS HUMOROUS. OVERREACHING. THE SLOGAN IS CERTAINLY TYPIFIED. BUT THAT ONE, MAKE MY DAY, READ MY LIPS, NO NEW TAXES. SOME OF THOSE ARE SO PARTICULAR THAT THEY PROBABLY WILL SURVIVE. OR AS NO TAXATION WITHOUT REPRESENTATION WHICH IS FAR AS I CAN TELL WAS NEVER ACTUALLY A SLOGAN AND CERTAINLY NOT REPEATED IN THE TEXTBOOKS UNTIL AFTER THE CIVIL WAR SURVIVES BECAUSE THERE IS ANOTHER CORE VALUE WHICH IS WE DON'T LIKE TAXES VERY MUCH.
00:17:10	>>	FROM ANOTHER PERSPECTIVE IN -- APPEARS ON THE D.C. LICENSE PLATES. IT IS A TAGLINE, NOT A HEAD AT DAWN. THEY ARE LOCAL MEETINGS. I THOUGHT ABOUT A MORE RECENT SLOGANS. IN THE BOOK YOU TALK ABOUT A WHISTLE AND EMERGED TOGETHER WITH MASS MEDIA. AND NEWSPAPERS PLAYED A ROLE. YOU SUGGESTED ALSO THAT PRESIDENTIAL CAMPAIGNS OR ACTUALLY AN EARLIER FORM OF MASS MEDIA AND I LIKE TO SUPPLY THE BUT I WANTED TO ASK ALSO, CONVENTIONAL WISDOM IS THAT WE ARE NOW BEYOND THE AGE OF MASS MEDIA WITH AID TO THE INTERNET, WHAT HAPPENS TO SLOGANS WHEN THAT IS THE CASE?
00:17:54	>>	I'M NOT SURE. THE INTERNET IS NOT A FORM OF MASS MEDIA, IT IS NOT A FORM OF MASS COMMUNICATIONS. IT IS A -- IT IS SO INDIVIDUALIZING AND A THE PUBLIC THAT ITS BOOKS AT A PARTY. THERE ARE EVENTS, POLITICAL ELECTION STILL BRING US TOGETHER, BUT THE NATIONAL FORMS OF COMMUNICATION NOW ARE DISAPPEARING AND I DON'T KNOW IF THERE IS ENOUGH CROSSCUTTING LOYALTY IS IN GROUPS TO SORT OF MILL THEM BACK TOGETHER OR NOT. IT ALSO BRINGS THINGS AT SUCH A SPEED AND EATS THEM A LOT OF SO QUICKLY THAT IT IS NOT MUCH THAT IS REMEMBERED. BILL WHISTLED AND I COULD EVER THINK OF THAT CAME AT OF THE INTERNET WAS YOU HAVE A MALE AND THAT IS ONLY AROUND FOR PEOPLE WHO HAVE AOL WHICH IS QUICKLY DYING SERVICE. SO I DON'T KNOW WHAT HAPPENS. I AM JUST NOT SURE WHERE THE NEW SLOGANS COME FROM. IT IS INTERESTING THAT POLITICAL CAMPAIGNS WHICH ARE THE SECOND OLDEST, I THINK TEXTBOOKS OF A FIRST FORM OF MASS COMMUNICATIONS, BUT THE SECOND IS POLITICAL CAMPAIGNS. NEWSPAPERS ONLY COME THIRD. SO POLITICAL CAMPAIGNS AND, OF COURSE, OUR FAVORITE, AMERICAN PASTIME, WHARVES. THEY ARE AND OTHER MASS FORM OF COMMUNICATIONS BECAUSE THE COUNTRY PARTICIPATES AS A WHOLE CANNOT NECESSARILY ALWAYS IN FAVOR, BUT WE PARTICIPATE ANYWAY.
00:19:43	>>	DOES THAT MEAN THAT SLOGANS ONLY TAKE HOLD WHEN THEY APPLY TO THE WHOLE CULTURE? OR ARE THERE --
00:19:51	>>	NO, A PERFECT EXAMPLE THE VIETNAM WAR WAS A FORM OF MASS COMMUNICATION IN WHICH EVERYBODY TOOK PART, WHETHER YOU WERE THERE OR STAYED HERE, AND WHICH REALLY GAVE BIRTH TO TWO IMPORTANT SLOGANS. ONE IS HELD LOW WE WON'T GO, AND IN THE SECOND IS BY COUNTRY OR OUR COUNTRY LOVE IT OR LEAVE IT. BOTH THOSE SLOGANS SURVIVED, BOTH EVOKE IMPORTANT MESSAGE FOR THE CULTURE, AND THEY BOTH INSISTED THAT TO DIVIDE THE COUNTRY INTO A LARGE EXTENT STILL DO BECAUSE WE HAVE NOT COME TO TERMS WITH THAT EVENT I THINK. SO SLOGANS DON'T NECESSARILY NIGHT. THEY CAN DIVIDE AND FATALLY DIVIDED BECAUSE THEY DON'T PROVOKE THOUGHT BUT THEY DO PROVOKED ALLEGIANCE TO ANY MOTION. AND THE DEBATE OVER ABORTION IS EXACTLY THE SAME THING.
00:20:58	>>	I THINK IF YOU USE THE WORD SLOGAN OUT ON THE STREET AND ASK PEOPLE WHAT YOU MEAN WHEN YOU SAY SLOCAN WOULD PROBABLY TALK ABOUT ADVERTISING SLOGANS AND TAGLINE AND YET IN THE BOOK YOU ONLY READ ABOUT ONE ADVERTISING SLOGAN WHICH IS A --
00:21:16	>>	WHICH IS, YOU'VE COME A LONG WAY BABY, WHICH HAD THE ADVANTAGE OF NOT ONLY ALLOW ME TO TALK A LITTLE BIT ABOUT THE ADVERTISING BUSINESS AND ITS ABILITY TO SUBVERT ALMOST A CULTURAL TREND YOU WOULD FIND, BUT ALSO TO TALK ABOUT THE WOMEN'S LIBERATION MOVEMENT. AND IT IS AN INTERESTING SLOCAN BECAUSE IT WAS ONE THAT WAS ACTUALLY WELCOMED BY WOMEN'S LIBERATION. I DON'T DEAL WITH ADVERTISING SLOGANS PER SAY BECAUSE IN MANY WAYS THEY'RE TOO EFFERVESCENT WHEN THE PRODUCT DISAPPEARS SLOGANS DISAPPEAR, WHEN THEY SURVIVE AND LIKE WHERE IS THE BEEF, THEY SURVIVE BECAUSE THEY EVOKE, THEY CAN BE USED FOR A LOT OF SITUATIONS. THE REDUCED FOR POLITICAL DEBATE BUT I WONDER WHERE THE YELLOW WENT PROBABLY AREN'T GOING TO BE REMEMBERED ALL LOT LONGER PARTICULARLY ONE SIDE DIE. [LAUGHTER] MANUFACTURES SLOW DANCE ARE GENERALLY OBVIOUS THAT DON'T WORK VERY WELL. DISLIKE ALL HOLIDAYS, AND PEOPLE COMPLAIN TO ME ABOUT QUANTITY. KWANZAA, WELL CHRISTMAS, THERE WAS A CHRISTMAS EVER. ALL HOLIDAYS ARE CREATED BY SOMEBODY. AND SO ALL SLOGANS ARE TREATED BY SOMEBODY. AND THE QUESTION THEN BECOMES HOW LONG THEY LAST, AND TODAY I RISE AT SOMETHING ORGANIC IN A SITUATION OF THE TIME. THE ONE SLOGAN TO ME THAT I WOULDN'T USE BECAUSE I SWEAR IT WAS MADE UP BY A PUBLIC RELATIONS AT NASA, THIS IS ONE SMALL STEP FOR MAN, I MEAN, I AM SORRY. IF I WAS DIGGING OUT OF A ROCKET SHIP ONTO THE MOON I WOULD SAY, WELL! OR WHAT A VIEW AS A NATION POINT I WOULD I SAY, THIS IS ONE SMALL STEP IN -- IT NEVER QUITE MADE SENSE [LAUGHTER] ANYWAY. I FORGET WHERE WE STARTED WITH THAT QUESTION.
00:23:45	>>	IN THIS IS OFF TOPIC BUT I JUST -- DO PEOPLE INFECTED COMPLAIN TO YOU ABOUT KWANZAA? AND WHY IS THAT? [LAUGHTER]
00:23:56	>>	YES, I DON'T KNOW WHAT THEY DO BUT YOU CAN ALWAYS HEAR COMMENTS ABOUT KWANZAA, ABOUT ANY NEW HOLIDAY. NOW, OF COURSE, THE SOMEBODY WHO WORKED IN PUBLIC RELATIONS AND -- A PARTICIPATED IN THE BIRTH OF MOTHER AND LOST DAY I HAVE A NO RIGHT TO COMPLAIN ABOUT ANYTHING BUT THEN MOTHERS AND LAW THEY WENT BACK TO WHERE IT CAME FROM. [LAUGHTER] AND WE WENT ON.
00:24:23	>>	BACK ON POINT. [LAUGHTER] DOWNTOWN FROM HERE PROBABLY RIGHT AT THIS HOUR THERE ARE PROBABLY PEOPLE LOCKED IN CONFERENCE ROOM IS DESPERATELY TRIED TO COME UP WITH THE SLOGANS ATTACK LINES AND MEMORABLE PHRASES. ARE YOU SAYING THAT THEY CAN'T WHETHER THEY HAVE TO BE LUCKY?
00:24:41	>>	AND PARTS THEY HAVE TO BE LUCKY TO MAKE THEIR SUCCESSFUL THEY'RE OFTEN SUCCESSFUL FOR REASONS THAT THEIR CLIENT WOULD RATHER THEY WARRANT. BECAUSE THE SLOGAN WILL GET REMEMBERED AND THE PRODUCT WILL
00:24:54	>>	FOR EXAMPLE,?
00:24:56	>>	, A LONG WAY BABY. UNDER A SEARCH AIDS PEOPLE WILL NOT KNOW THAT THIS IS CIGARETTE COMMERCIALS. AND -- I BECAME MORE EMBLEMATIC OF THE WOMEN'S MOVEMENT THAT A CIGARETTE. SO IF YOU GET LUCKY YOU MAY BE LUCKY FOR THE WRONG REASONS BECAUSE OF THOSE ARE ALSO BEEN SPENT TO MAKE YOU DO SOMETHING. THEY ARE A BATTLE CRY. DON'T SHOOT BEFORE YOU SEE THE WHITES OF THEIR EYES OR REMEMBER THE ALAMO. IN BUT IF YOU HAVE A PRODUCT AND WHICH IS SUPPOSED TO DO IS GO BY THE MOTHER DOESN'T TEND TO GET REMEMBERED VERY WELL.
00:25:44	>>	YOU JUST TOUCHED ON THIS AND YOU DISCUSS IN THE BUT THE DIFFERENCE BETWEEN A SLOGAN AND A CATCH PHRASE WHAT IS THE DIFFERENCE?
00:25:51	>>	SLOGANS AS I SAID ARE A BATTLE CRY THEN MAKE YOU DO SOMETHING WITH A EITHER EXPLICITLY OR IMPLICITLY, "TIPPECANOE AND TYLER TOO" IS AN IMPLICIT ONE BECAUSE THE BOAT FOR IS LEFT OUT. CATCHPHRASES IT COME OUT OF A POPULAR CULTURE AND ARE MORE REFLECTIVE OF A DOMINANT END A PROVEN WAY OF SAYING LIVES FOR EXAMPLE. NICE GUYS FINISH LAST IN HIS A PERFECT REFLECTION OF SOMETHING WE RATHER DO BELIEVE BUT PROBABLY DUE AT HEART. IT IS OUR BELIEF THAT REAL COST TO SUCCESS. FRANKLY MY DEAR I DON'T GIVE A DAMN IS A WONDERFUL REFLECTION OF HOW FRUSTRATED PEOPLE CAN FEEL AND THE OPPOSITE AND ALWAYS OPTIMISTIC REPLY AFTER CLARK SLAMMED THE DOOR AS TOMORROW IS ANOTHER DAY, WHICH IS THE SORT OF WE WILL JUST KEEP GOING. BUT CATCHPHRASES AREN'T ASKING YOU TO DO ANYTHING BUT THIS IS THE WAY WE FEEL. AND IT COVERS A WIDE ARRAY OF SUBJECTS AND TAKES OPPOSITE POINTS OF VIEW AS IT OFTEN DOES BUT THERE ARE NOT TELLING THIS IS JUST SAYING THIS IS HOW WE FEEL. END OF THE CATCHPHRASES AT LAST AS LONG AS THE FEELING LASTS AND WHEN IT STOPS THE CATCHPHRASES DIES.
00:27:34	>>	YOU TALK A BIT BEFORE AND ABOUT CONFLICT AND ABOUT CATCHPHRASES AND SLOGANS BEEN USED TO DIVIDE THE. WE ALSO TALKED A LOT ABOUT THE HISTORY THAT IT'S WRITTEN BY THE WINNERS. AND EXAMPLES OF THE CATCHPHRASES BEING USED BY THE LOSERS OR BY THE NOT YET WINNERS BY THE OPPRESSED AND THOSE WHO ARE FIGHTING FOR POWER?
00:27:56	>>	CHIMINEAS SOLVENTS THAT PEOPLE REMEMBER? THERE ARE PLENTY OF DEAD SLOGANS. AND THIS IS WRITTEN BY A PUBLIC RELATIONS FOR THE WHITE HOUSE AND IT WAS GERALD FORD'S TIME. THOSE OF YOU WHO MIGHT REMEMBER WITH INFLATION NOW OR WIN A? BOARD JERRY FORD COULDN'T EVEN GET THAT PART IN HIS ADMINISTRATION CORRECT. THAT CAME AND WENT WITH CREDIBLE SPAIN. KEEP COOL WITH COOLIDGE IS NOT GENERALLY REMEMBERED. [LAUGHTER] OR WOMEN WITH WILLKIE. AND BECAUSE THEY LOST. THERE ARE MANY SLOGANS WHICH ARE STILL CURRENT IN AN ETHNIC COMMUNITY OR A SMALLER SEGMENT THAT WE'RE JUST NOT GENERALLY AWARE OF A BECAUSE THEY NEVER BECAME GENERALIZE, BUT THOSE OF SLOGANS WHICH TRIED TO BE I AM NOT A CORRECT SERVER BLADE WAS THERE. [LAUGHTER] BUT I AM NOT A CORRECT IS LIKE MISSION ACCOMPLISHED, IT IS ONE OF THOSE SLOGANS WHICH IS CHARACTERIZED IN AN ERA OR A PERSON AND I AM SURE THAT PEOPLE INVOLVED WOULD RATHER THEY DIDN'T REMEMBER THEM.
00:29:17	>>	SO THERE IS A SUBGROUP OF A STARKEY SLOGANS.
00:29:20	>>	IS THERE ARE IN THERE IS THE ONE THAT HAS LESS OF THE LONGEST AND YOU HAVE I HAVE TALKED ABOUT IS DELIBERATELY NOT IN THE BOOK BUT A VERY OLD ONE, PROBABLY NOT SOLELY AMERICAN, BUT THE ONLY GOOD AXE YOU PUT YOU'RE OWN NOW IN THEIR IS A DEAD EX. HAS BEEN WITH US FOR A VERY LONG TIME. WE'LL PROBABLY ALWAYS BE WITH US, BUT PARTLY BECAUSE THE FUNCTION OF HISTORY IS TO SAY WHO WE ARE. WHO ARE WE AS OPPOSED TO THEM? AND WE ARE THE PEOPLE WHO DID IXIC, WE ARE THE PEOPLE WHO BELIEVE XYZ AND ONLY GOOD IS A PERFECT EXAMPLE OF WHOSE PART OF WE IS IT. THE QUICK AND THE DEAD. TOBACCO WHAT ABOUT OVERSEAS? TWO OTHER CULTURES TO THIS OR DO THEY NEED TO?
00:30:28	>>	OTHER COULTER STOOD. I HAVE ASKED PEOPLE WHY CONTEMPORARIES AND OTHER CULTURES AND YOU GET A FEW BUT YOU DON'T GET THE INCREDIBLE WEALTH THAT WE HAVE HERE. IN ENGLAND IS EVERYTHING FROM WE SHALL FIGHT ON THE BEACH IS, WE ARE NOT AMUSED. IN FRANCE IT IS [SPEAKING IN NATIVE TONGUE] RUSSIA HAS AND THE ONLY ARTICLE I'VE EVER SEEN ON SLOGANS THAT WAS THEIR RADICAL WAS DONE AT UNSURPRISINGLY BY LENIN. BECAUSE THEY MADE A SERIOUS STUDY AT OF SLOGANS. SO YES THERE ARE IN OTHER CULTURES BUT THEY DON'T SEEM TO BE AS PERVASIVE AS YEAR AND I THINK THE REASON IS PARTICULARLY IN THE 19th CENTURY AND CERTAINLY IN THE LATE 18th CENTURY THIS IS A STRANGE PLACE. EVERY OTHER COUNTRY IN THE WORLD THAT EXISTED HAS BEEN THERE FOREVER. THERE WAS NO BEFORE AND AFTER. IT WAS ALL IN SOME OF HAGEE INVOLVING PAST. THEY ALL HAD MOMENTS WHEN MAKING DIED OR THERE WAS AN INVASION, BUT IN THE UNITED STATES THERE WAS A BEFORE IT WAS CALLED THE COLONIAL TIME, THERE WAS AN ACTOR, THERE WAS A BRIEF TIME OF ALMOST LIKE THE EXPLOSION WERE RECREATED OURSELVES AND THE PEOPLE KNEW WHO LIVED BEFORE THE TIME AND IN FAVOR LIVING AFTER AND THERE WAS A CLEAR SEPARATION SO THAT THIS WAS A CREATED A THING AND SO IT WAS SO PRECIOUS THAT WE HAVE TO REMEMBER IT AND ALL THESE THINGS DEVELOPED AS A RESULT. I DON'T THANK YOU SEE THE SAME THING, CERTAINLY DON'T SEE THE SAME THING IN ENGLAND. THE ONLY COUNTRY THAT IS THE EXCEPTION IS SWITZERLAND, A VERY SMALL REPUBLIC, AND THEY HAVE WILLIAM TELL. BUT ENGLAND IS CERTAINLY HAS, THE ONE CULTURE I KNOW, IT'S REALLY HAS WON LIGHTNESS' BUT NOT THE SAME.
00:33:06	>>	WE TALKED BEFORE ABOUT THE INTERNET AND A MASS MEDIA. AND WHAT THAT DOES TO SLOGANS. THERE IS ALSO A SORT OF CONVENTIONAL WISDOM AT LEAST AMONG SOME OF US AT A SEVEN MADE TO THAT WORDS ARE LESS IMPORTANT THAN THEY USED TO BE THAT PEOPLE READ LESS, THAT THIS IS THE AGE OF THE EVENT, END INSTEAD OF THE SLOGANS AND CATCH PHRASES WE HAVE VIDEO CITGO CAIRO. WHAT HAPPENS TO THE SLOGAN IF PEOPLE AREN'T THINKING OF A WORD SO MUCH AND THERE ARE EXPRESSING THEMSELVES AND OTHER WAYS?
00:33:45	>>	PEOPLE WHO IMPRINTED 05 AT THE IMAGES COMING ON AS AN IMPORTANT ENGAGING THE RICE. AND I HAVE A PROBLEM BECAUSE I THINK IMAGES CREATE THE WORDS IN YOUR MIND AND WORDS IN YOUR MIND. IMAGES AND IF THERE IS ONE THING THAT BARACK OBAMA HAS PROVED IS AT LEAST IN PUBLIC ORATORY SENSE IT IS NOT DEAD, IT IS POWER, IF HIS AND USED OR MISUSED FOR SO LONG. IT RONALD REAGAN WAS AN EXCELLENT PUBLIC SPEAKER AND OCCASIONALLY SO WAS BILL CLINTON, BUT IT HAS BEEN A RARE THAT WE HAVE HAD SOMEBODY AS POWERFUL AS THIS AS A SPEAKER. I AM NOT SURE WHAT GOES ON. YES, YOU CAN HAVE IMAGES, BUT I'M NOT SURE. LOOK, I AM OF A CERTAIN AGE AND OLDER WHERE I'M AT THE POINT WHERE EVERYBODY WANTS TO SAY LIKE EVERY GRUMPY OLD MEN BUT IT IS TRUE THINGS ARE GOING TO HELL AND A HAND BASKET AND THE YOUNG KIDS DON'T KNOW SCOTT. AND I HAVE ONE AT HOME AND IT IS TRUE, THEY DON'T KNOW. [LAUGHTER] NO, THAT'S NOT TRUE, HE IS VERY SMART. AND ANOTHER SAYS TO ME THIS IS ALL HAPPEN BEFORE AND IT WILL HAPPEN AGAIN AND IT WON'T REALLY CHANGE SO I DON'T KNOW THE ANSWER IS. I GUESS I PREFER WRITING ABOUT HISTORY SINCE I DON'T HAVE TO WORRY ABOUT IT, WRITING ABOUT IT IS THE FUTURE OR WRITING FICTION IS SO DIFFICULT AND IS BEYOND MY ABILITY TO THINK ABOUT.
00:35:41	>>	WHICH MEANS YOU WILL LIKE THE NEXT QUESTION. [LAUGHTER]
00:35:44	>>	OKAY.
00:35:49	>>	WHICH IS THIS, WHAT DO YOU EXPECT FROM AN OBAMA ADMINISTRATION BY WAY OF SLOGANS AND CATCHPHRASES AND USE OF LANGUAGE? IS THAT GOING TO BE A DELIBERATE PART OF A STRATEGY? THAT HAPPEN SPONTANEOUSLY.
00:36:02	>>	I DON'T THINK WE'LL HAVE IT. I THINK WE BEEN THROUGH A TIME WHICH WAS SO CONCENTRATED THE SPAN, THE SELECT OF A DECENT TORAHS, I THINK WE ARE ABOUT TO ENTER IN A TIME WHERE WE HAVE AN HONEST DIALOGUE FROM SOMEBODY WHO IS NOT AFRAID OF TALKING TO
00:36:25	>>	YES TEETEN.
00:36:27	>>	YES, WE CAN CORRECT.
00:36:29	>>	BUT WHAT YOU ARE SAYING IS SLOGANS AREN'T GOING TO WORK THE MESSAGES AREN'T GOING TO WORK.
00:36:35	>>	NO, AND I SAYING MESSAGES FOR, OF COURSE, THEY WORK AND THERE WERE SLOGANS AND MESSAGES THAT SPAN AS FAR BACK AS WHEN ALEXANDER HAMILTON WAS HELPING WASHINGTON WRITE THE SPEECH IS AND TOM PAINE WAS SPENDING THE NEWS. AND IT JUST HAPPENED TO DO A BETTER JOB OF IT. NO, MESSAGES WILL BE IMPORTANT, BUT THERE WILL SUBSTITUTE FOR REALITY. I AM CURRENTLY READING A BOOK ABOUT KISSINGER AND NIXON AND THE ODD THING IS WHEN YOU LOOK AT WHAT HAPPENED WITH JOHNSON AND NIXON AND NOW, THE ARGUMENTS FOR WHAT IS GOING ON OVERSEAS HAVE NOT CHANGED. THEY USE THE SAME WORDS AND IT IS REALLY ON THE. AND THERE ARE SUBSTITUTING A BELIEF THAT IF YOU SUBSTITUTE WORDS LONG ENOUGH IT WILL BECAME REALITY AND I DON'T THINK THIS ADMINISTRATION WILL DO THAT. AND I THINK IT IS GOING TO BE A WALL OF ANGRY DISAPPOINTMENT.
00:37:40	>>	WE HAVE AN EAGER LOOKING AUDIENCE. IN NEW LUCKIER. QUESTIONS AT THIS POINT, LET'S START AT THIS POINT. WHO WOULD LIKE TO JUMP IN? WE HAVE A MICROPHONE. CAN VACUUM MENTION OF MESSAGES ARE MORE A BURDEN THIS DAY. WAS SORT OF MESSAGE, WHAT SORT?
00:38:18	>>	I THINK WHAT ALAN WAS TRYING TO SAY WAS THAT AS THE INTERNET AND TEXTING IN A YOUTUBE AND ALL OF THE THINGS THAT WERE AVAILABLE NOW ARE DESTROYING THE WRITTEN WORD AS A PRIMARY FORM OF COMMUNICATIONS, BOOKS ARE READ LESS, COMIC NOVELS, ILLUSTRATED NOVELS ARE PREFERRED, IT ALL THE TRACKS FROM THE ABILITY TO HAVE CIVIL DISCOURSE PRINTED AND ARE IN PUBLIC. AND I SUPPOSE THAT IS TRUE. OF WHAT I WAS JUST TRY TO SAY, MESSAGES WILL STILL BE IMPORTANT, BUT IMAGES -- I JUST DON'T KNOW ENOUGH. I DON'T PRETEND TO KNOW ENOUGH ABOUT COMMUNICATION THEORY TO ANSWER BECAUSE I'M NOT SURE I SEE THE DIFFERENCE BETWEEN WORDS AND IMAGES SINCE I THINK ONE CREATES THE OTHER AND VICE VERSA. BUT I AM OLD FASHIONED. ARE THERE ANY OTHER QUESTIONS?
00:39:23	>>	I WAS JUST THINKING --
00:39:25	>>	WAIT FOR THE MICROPHONE, HELP IS ON THE WAY.
00:39:32	>>	I WAS JUST THINKING THAT WHEN WE WERE DISCUSSING SLOGANS AND I WAS THINKING ABOUT THE OLD TELEGRAPH, SIT AROUND AND, WHAT STARTS OUT AS I WANT YOU TO DRAW YOUR RIFLE AND A MAN IN THE WHOLE SPEECH THAT TURNS INTO THIS SLOGAN, AND WHEN YOU'RE TALKING ABOUT THE INTERNET AND WAS THINKING ABOUT CUT AND PASTE. PASSING ALONG ORAL HISTORY SEEMS TO LEND ITSELF TO SLOGANS, BUT CUT AND PASTE IT DOESN'T. CUT AND PASTE YOU TAKE THE WORDS, FROM E-MAIL AND SO ON. IT'S NOT THE SAME AS SITTING AROUND A FIRE TALKING AND BY THE TIME SOMEBODY SAYS WHAT JANIS SAID AIR AROUND A CAMPFIRE IT TURNS INTO A REALLY GOOD STORY IN THE NEXT GUY TELLS IT AND IT GETS EVEN BETTER. SO HOW YOU SEE THIS ORAL TRADITION CONTINUING?
00:40:29	>>	I AM NOT SURE IF EVEN CONTINUES NOW. I THINK THE ORAL TRADITION IS PRETTY WELL LOST. AT LEAST IN THIS COUNTRY.
00:40:44	>>	AT YOUR HOUSE. [LAUGHTER]
00:40:46	>>	THAT IS ONLY THE EXCUSE IS PARTS. IN.
00:40:49	>>	BUT, ON THE OTHER HAND, WHEN I THINK YOU'RE SAYING IS THAT FOR A SLOGAN REALLY TO BE A SLOGAN AND REALLY TO TAKE HOLD IT HAS TO EVOLVE, PEOPLE HAVE TO TAKE IT ON AND WORK ON IT AND BRING IT FORWARD. ARE YOU SAYING THAT THAT'S NOT HAPPENING?
00:41:05	>>	I DON'T KNOW. IT WILL BE INTERESTING TO SEE WHAT HAPPENS, BECAUSE THAT IS EASILY ADAPTABLE. BUT THEN SO WAS I HAVE A DREAM AND I WAS SHOCKED WHEN A COMPANY STARTED USING CONFIRMATION TO USE THAT FOR ITS CORPORATE IMAGE CAMPAIGN. USING IT MAKES IT MORE VIABLE AND CHEAPENS IT AT THE SAME TIME.
00:41:47	>>	THE MICROPHONE IS COMING.
00:41:49	>>	WHICH SLOGAN THAT ZERO ABOUT IS YOUR FAVORITE NY?
00:42:01	>>	IN MANY WAYS IT IS PROBABLY HIT THEM WHERE THEY AIN'T, FOR AN ODD REASON WHICH IS PEOPLE HAVE KNOWN FOR YEARS, NOBODY COULD FIND THE SOURCE. AND I DID IT IS NOT SUCH A BID TO MEET COMMITTED IS ATTRIBUTED TO SEARCHABLE TEXT WHICH NOBODY HAD BOTHERED TO DO FOR FOUR AND THE BROOKLYN EAGLE IS NOW ONLINE SO I ACTUALLY FOUND THE EXACT ARTICLE WHERE THERE IS A RAINED OUT BALL GAME AND WILLIE KEELER AND HIS FRIENDS WERE TALKING ABOUT THE BETTING ON BASEBALL WHICH WAS FAIRLY COMMON IN THOSE DAYS. AND THIS WAS WELL BEFORE THE BLACK SOX. AND HE TURNS TO THE REPORTER AND SAYS TO MY YOU KNOW, IT GOES INTO WHAT THE SECRET TO HIS HITTING IS AND IS 10 INCHES DOWN IN A LONG ARTICLE IN INSIDE THE SPORTS PAGE OF THE BROOKLYN EAGLE IS NO BLUNDER NOBODY EVER FOUND BEFORE AND I PROBABLY WOULDN'T HAVE EITHER IF I HAD USED MICROPHONE. SO THAT IS ONE OF MY FAVORITES.
00:43:12	>>	WHEN YOU THINK ABOUT MEMORABLE SLOGANS, AND YOU TOUCHED ON THIS A LITTLE BIT BEFORE BUT I WONDER IF YOU CAN GO IN MORE DETAIL, IS IT MORE IMPORTANT THAT IT BE SELF-CONTAINED CHICKEN IN EVERY POT THAT IS UNDERSTANDABLE AND ITSELF OR THAT THE MIRROR OR SOME OTHER ALLITERATION, SOME OTHER FACTOR HELPS, "TIPPECANOE AND TYLER TOO", WHICH I DON'T KNOW WHAT IT MEANS BUT I REMEMBER AT.
00:43:35	>>	IS LIKE TO REMEMBER 5440 OR FIGHT, WHOSE ONLY REAL THE TRUTH IS THE ANGLO-SAXON FORM OF A BANKING POETRY. I THINK THE MOST IMPORTANT THING IS FOR ALMOST ALL OF THEM IS WHAT VALUE IS TEACHING AND WHY THE CULTURAL IT IS KEEPING IT IN IT'S SORT OF GROUP MEMBERS. BUT THERE ARE THINGS LIKE "TIPPECANOE AND TYLER TOO" AND 5440 OR FIGHT, OR EVEN I LIKE IKE, WHICH IS THE MOST INNOCUOUS CAMPAIGN SLOGAN MAN-TO-MAN AND YET IT ALSO GOT HIM ELECTED. SO THERE ARE SOME THAT ARE THERE FOR JUST TOTAL NONSENSE REASONS AND I CAN'T EXPLAIN WHY AND WHY ANYBODY SHOULD REMEMBER THE ELECTION IN HARRISON AND TYLER WHEN HARRISON DIED IN A MONTH AFTER GETTING ELECTED AND TYLER WAS EVENTUALLY THROWN OUT OF THE PARTY FOR BEING SUCH A BAD WIG. HE WASN'T EVEN A WAY TO BEGIN LIFE. SO IT WAS A COMPLETE FAILED ADMINISTRATION BUT THAT SEEMS TO STICK AROUND. SO I DON'T KNOW. I JUST DON'T KNOW.
00:45:02	>>	ANYONE ELSE? WE DO HAVE SOME MORE TIME AND I WANTED TO ADD. [LAUGHTER] EAGER AS YOU MIGHT BE AND I WANTED TO ASK ABOUT LIFE, LIBERTY AND THE PURSUIT OF HAPPINESS. IS IT A SLOGAN, IS IT A CATCH PHRASE OR NONE OF THE ABOVE?
00:45:25	>>	ALL MEN ARE CREATED EQUAL, THERE ARE NOT IN THE BOOK BECAUSE THE ONE THING I FIGURED EVERYBODY DID KNOW WAS OF THE DECLARATION OF INDEPENDENCE. BUT IF THERE IS PROBABLY THE MOST POWERFUL CATCH PHRASE, NO, SLOGAN IS ALL MEN ARE CRITICAL, WE HAVE GONE BACK TO THAT JACKSON STARTED TO ENLARGE THE DEMOCRACY, WENT BACK TO IT WHEN LINCOLN WAS DEBATING DOUGLAS AND COULD NOT JUSTIFY HIS SWITCH, HIS FEELINGS ON SEGREGATION BY THE CONSTITUTION BECAUSE IT WAS IN THE CONSTITUTION SO HE SWITCHED THE FOCUS OF THE ARGUMENT TO THE DECLARATION OF INDEPENDENCE. WHICH HE SOUGHT AS A PRIOR MORE IMPORTANT DOCUMENT. EVERY RISE GROUP IN THIS COUNTRY HAS BEGUN BY TOUCHING ON ALL MEN ARE CREATED EQUAL, CREATED EQUAL AS A PLACE TO SPRING FROM. IT IS THE MOST IMPORTANT AND PROBABLY THE MOST IMPORTANT AMERICAN INFLUENCE ON THE REST OF THE WORLD. IT'S A VERY POWERFUL VISION.
00:46:45	>>	SOME OTHERS, MAYBE LESS POWERFUL, BUT LET ME GET QUICK REACTIONS AND LIGHTNING ROUND IF YOU WILL PERRIN. AGREED IS GOOD.
00:46:56	>>	I THINK ALL THOSE WHO SAW THAT MOVIE HAD ANY IDEA WHAT THAT MEANS. IT COMES FROM THE MOVIE WALL STREET. AND WITH MICHAEL DOUGLAS. IT WAS SORT OF THE LAST TIME WE HEADED WALL STREET. [LAUGHTER] AND NOW WE HATED IT AGAIN. IT HAS SURVIVED BECAUSE I THINK WE HATED SO MUCH AND THAT THE SENTIMENT IS SO REPELING PERRIN THAT WE DON'T REMEMBER. WE DON'T CHOOSE TO REMEMBER.
00:47:38	>>	WELL HAVE THE SALON EVERY DOLLAR BILL IN GOD WE TRUST AND THE MESSAGE IT SENDS? IS THAT SOMETHING THAT WILL ENDURE? IS GONE ALONG WITH MONETARY?
00:47:54	>>	WELL, IT IS NOT REALLY MONETARY SO MUCH AS THE BELIEF THAT THE DEBT THE FOUNDING FATHERS FELL TO A SUPERIOR BEING, IT WAS NOT FOR MANY OF THEM A CHRISTIAN GOD, IT WAS ATHEISTIC GOT A IF YOU KNOW MORE ABOUT THIS AND I DO, BUT THE BELIEF IN A GOD OF SOME KIND OF WAS BASIC TO THE COUNTRY. ELIZABETH DOLE'S LAST ATTEMPT TO STAY IN OFFICE WAS TO ACCUSE HER OPPONENT IN NORTH CAROLINA OF BEING IN MASIUS. IT'S AMAZING SHE DIDN'T SAY THAT THE WOMAN'S DAUGHTER WAS A THESPIAN. WHICH IS USED ONCE IN A LOUISIANA CAMPAIGN ALTHOUGH IT MAY BE APOCRYPHAL. [LAUGHTER] SO IS IT THE PROPER PLACE FOR MONEY TO BE GIVEN THE CENTRALITY OF THE CAPITALIST ECONOMIC SYSTEM IN THIS COUNTRY, IT IS HARD TO ARGUE THAT IT ISN'T.
00:49:11	>>	IRRATIONAL EXUBERANCE.
00:49:13	>>	NO, NO. THAT GETS INTO THE AREA OF HOMERIC EPITHET, IT IS NOT REALLY A SLOGAN OR A CATCH PHRASE, IT IS LIKE WINE DARK SEA. OR THE TINY MOUNTAINOUS KINGDOM OF THE WAR IN THE EMBATTLED CEO. [LAUGHTER] IT IS A LOVELY SUBJECT AND ONE WE USED TO SPEND A LOT OF TIME JUST THINKING OF ALL THE HOMERIC EPITHET, BASEBALL PITCHER FOR THE PHILADELPHIA ATHLETICS BY BOBBY SANS WAS ALWAYS CALLED THE DIMINUTIVE ABOLISH CHANCE BECAUSE HE WAS LIKE FIVE FT. 2 INCHES AND YOU GOT BELIEVING THAT HIS PARENTS AND ACTUALLY NAMED TIM DIMINUTIVE. [LAUGHTER] BUT IT IS NOT REALLY A SLOGAN. WILL IT BE REMEMBERED? PROBABLY NOT. IT DEPENDS. THE ABILITY OF A NEWSPAPER WRITER IS AN EDITORIAL WRITERS AND TELEVISION AND COMMENTATORS TO BE LAZY ABOUT THEIR CHOICE OF WORDS AND PHRASES IS ALMOST BOUNDLESS. AND I WAS ACTUALLY TALKING TO A REPORTER FROM THE WASHINGTON POST, YOU VERY INTERESTED THAT I'VE TALKED TO REPORTERS BECAUSE THEY DID NOT DO THAT BEFORE BRITAIN AND I SAID THERE IS ONE THING I WANT TO COMPLAIN TO YOU ABOUT AND HE SAID WHAT, I SAID IF I HEAR THE TERM GATE ANYMORE I'M GOING TO RUN SCREAMING INTO THE VOID. ANY SAID TO BE INTERESTED TO KNOW THERE IS ACTUALLY A POLICY AGAINST THE USE OF THE WORD DATES AT THE WASHINGTON POST UNLESS IT REFERS TO THE ORIGINAL WATERGATE OR USING IN A QUOTES. BUT IT IS AUTOMATIC, IT IS JUST LAZY, LAZY PEOPLE. AND YOU CAN'T BLAME THEM, WE'RE WATCHING LAST NIGHT TRYING TO FILL AIR TIME. A PAINFUL. IN UNLESS YOU HAVE THOSE BIZARRE HOLOGRAMS. HE WAS SOMEONE WHO TODAY SAID LOOK LIKE PRINCESS WAITING TO BE BEAMED BACK.
00:51:28	>>	IN ANOTHER DIRECTION, YOU GOT TO BELIEVE.
00:51:31	>>	IT IS GREAT, THE PROBLEM IS SO TIED TO NEW YORK.
00:51:38	>>	OR PHILADELPHIA.
00:51:39	>>	THAT IS TRUE, BUT THEY STILL LIVE FROM LA.
00:51:45	>>	THEY STILL HAMID.
00:51:48	>>	AND IT IS TO SAY, YOU'VE GOT TO BELIEVE, THERE ARE ANY NUMBER OF THOSE IT IS IN THE FUTURE. YOU'VE GOT TO WAIT UNTIL NEXT YEAR. THE SAME ONE. AND THEY ONLY GIVE IT UP AND THEY TOOK THE TEAM TO LOS ANGELES. IN.
00:52:07	>>	FINAL QUESTION. WE HAVE TALKED ABOUT THIS NATION, OTHER NATIONS, A TRIBAL IDENTITIES. IS THERE A SLOGAN OR CATCH PHRASE, OR CAN THERE BE A SLOGAN OR CATCH PHRASE THAT STRETCHES ACROSS BOUNDARIES AND BECOMES A GLOBALIZATION, GLOBAL CATCH PHRASE?
00:52:28	>>	NOT UNTIL THE AWFUL THING HAPPENS IN THE WORLD BECOMES A SINGLE CULTURE. IN THAT WOULD MAKE OUR LIVES AS BORING AS IT POSSIBLY BE. THANK YOU ALL FOR COMING. [APPLAUSE]

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