| 00:02:29 | Brubaker, Carolyn | THE COMPANY. FOR A LOT OF THAT WE USED A LOT OF GOV 2.0 TECHNOLOGY. I WANT TO GET A COMPLEXION OF THE AUDIENCE. HOW MANY ARE GOVERNMENT ATTENDEES? GREAT. HOW MANY OF YOU ARE USING TWITTERS OR SENDING FEEDS? WOW. I LOOKED ON TWITTER AND SERVED PFGOV AND THERE IS AN ENORMOUS AMOUNT OF TRAFFIC GOING OUT. WHAT I'M GOING TO TALK ABOUT IS A LOT ABOUT GOV 2.0. THOSE ARE TECHNOLOGIES THAT ARE HELPING THE MISSION OF GOVERNMENT. SO WITH SOME OF THE ORGANIZATIONAL CHANGES, THERE IS MORE EXPECTATION NOW TO DRIVE EFFICIENCIES WITHIN THE GOVERNMENT AGENCIES AND FOR INDUSTRY PARTNERS TO KIND OF SUPPORT SOME OF THESE GOALS. THESE CAN BE ENVIRONMENTAL EFFICIENCY AS WELL AS FISCAL EFFICIENCIES, TRYING TO DO MORE WITH CONSTRAINED BUDGETS. CREATING JOBS IS A KEY GOAL NATIONALLY AS WE HAVE ALL SEEN WITH THE RECOVERY ACT. SO TRYING TO FREE UP RESOURCES, MAKING OUR AGENCIES WORK MORK EFFECTIVELY AND EFFICIENTLY IS KEY, AND GOV 2.0 CAN PLAY A ROLE THERE AS WELL. FACILITATING INNOVATION, I AM GOING TO TALK A LITTLE ABOUT THAT. INFORMATION SHARING, SOME OF THE GREAT COLLABORATION TECHNOLOGIES AS SECURE DEVELOPMENTS THAT CAN HELP DRIVE INFORMATION ACROSS AGENCIES. AND THEN JUST GENERALLY IMPROVING CITIZEN SERVICES. MOST OF THE CITIZENS OUT THERE ARE USED TO FACEBOOK. THEY ARE USED TO AMAZON.COM. THEY ARE USED TO MANY TYPES OF TECHNOLOGIES, AND WE DON'T NECESSARILY HAVE THAT SAME LEVEL OF I GUESS USER-FRIENDLY ENVIRONMENTS IN SOME OF THE GOVERNMENT AGENCY COLLABORATION SUITES. WE WILL TALK MORE ABOUT THAT AND HOW WE CAN LEVERAGE INTO THE EXISTING COMMERCIAL AREAS. MICROSOFT IS TRYING TO SERVE AS A PARTNER WITH THE GOVERNMENT AGENCIES WITH OUR INDUSTRY PARTNERS TO HELP ENABLE SOME OF THESE GOALS. THE OTHER DAY -- I'M AN AFTER I HAD FACEBOOK FAN, AND I WAS ON FACEBOOK, AND I WAS ASKED FOR A FRIEND REQUEST FROM MY SON'S 6-YEAR-OLD FRIEND. I ACTUALLY USE IT AS A PLATFORM TO DO BUSINESS AND SHARE PERSONAL INFORMATION WITH MY FAMILY LITERALLY SPREAD ACROSS THE WORLD. BUT WHEN YOU START TO GET INVITES FROM 6-YEAR-OLD, THINGS HAVE CHANGED. SO THERE ARE A LOT OF POLITICAL OBJECTIVES WE HAVE SEEN WITH THE ECONOMIC RECOVERY INITIATIVES. THERE ARE GOALS TO CHANGE GOVERNMENT, TO MAKE A MORE PARTICIPATORY GOVERNMENT, TO MODERNIZE GOVERNMENT PROCESSES, TO IMPROVE THAT EXPERIENCE FOR CITIZENS AND HAVE CITIZENS ENGAGED IN WHAT IS GOING ON WITH GOVERNMENT AS WELL AS TO CREATE MORE JOBS AND TO REACH ENVIRONMENTAL SUSTAINABILITY TYPES OF GOALS. SO IN ORDER TO DO THIS, MANY KEY FUNCTIONS HAVE TO TAKE PLACE. BROADENING ACCESS TO TECHNOLOGY FOR THOSE OF YOU AT THE DEPARTMENT OF COMMERCE, OR USDA, WE HAVE SEEN ALL THE BROADBAND GRANTS AND ALL THE ACTIVITY THERE. MICROSOFT DID PLAY A KEY ROLE WORKING WITH SOME OF THE DIRECTORS OF BROAD BANDS IN STATES TO TRY TO HELP GET ACCESS TO FUND AND SET UP COMMUNITY CENTERS, TRYING TO WORK ON WORK FORCE OBJECTIVES. MANY OF THOSE WORK FORCE DEVELOPMENT TYPE PROGRAMS WILL HAVE GOV 2.0 TYPE DEVELOPMENTS TO THEM BECAUSE YOU GET A BROADER REACH WITH WHAT YOU ARE TRYING TO DO WITH THE COMMUNITY. AND THEN ACROSS ALL LEVELS OF GOVERNMENT, FEDERAL, STATE, LOCAL, MUNICIPAL AND GLOBAL, THERE IS THERE NEW REQUIREMENT FOR TRANSPARENCY. THAT IS SO GOVERNMENT AGENCIES CAN BE MORE ACCOUNTABILITY. HOW MANY TIMES HAVE WE HEARD THE WORTH TRANSPARENCY TODAY? I THINK HUNDREDS BY THIS POINT. YEARS AGO WE WEREN'T HEARING THAT VERY OFTEN, BUT NOW IT IS PART OF AN EVERYDAY TYPE PRACTICE AND WHAT WE ARE TRYING TO DRIVE TO. ONE OF THE KEY THINGS I WANT TO TOUCH ON AS A BOTTOM BULLET HERE ON I.T. INVESTMENTS IS DELIVERING I.T. INNOVATIONS. THERE IS A LITTLE BIT OF RISKS, BUT I THINK WITH GOVERNMENT 2.0S, IT IS A BETTER WAY TO SHORE UP THAT RISK. THE MORE INFORMATION SHARED IN A SECURE ENVIRONMENT, THE BETTER POSSIBILITY THAT AGENCIES WILL BE ABLE TO INNOVATE. GONE ARE THE DAYS OF THE STATUS QUO AND YEAR-OVER-YEAR PROJECT AND PROGRAM MAINTENANCE. NOW WE ARE TRYING TO GO MUCH BEYOND THAT INTO INNOVATIVE PRACTICES AND PROCEDURE;. MICROSOFT IS WORKING CLOSELY WITH SOME OF THE INNOVATIVE R AND D TYPE ORGANIZATIONS IN THE FEDERAL GOVERNMENT SPECIFICALLY, N.S.F., DEPARTMENT OF ENERGY, N.I.H., ON TRYING TO DO SOME COOPERATIVE STORY DEVELOPMENT. THAT IS ANOTHER KEY THING. A NEW TREND STARTING TO HAPPENING IS INDUSTRY IS EXPECTED TO HAVE KIND OF A PARTICIPATORY SEAT AT THE TABLE AND JOINTLY INVEST IN SOME OF THE INNOVATIVE GOALS THAT THE NEW ADMINISTRATION HAS. SO THERE ARE MANY DIFFERENT ASPECTS OF BUSINESS CHALLENGES AND TECHNOLOGY SOLUTIONS AND WHAT GOV 2.0 CAN ENABLE. TWO OF THE MAIN ONES I AM GOING TO FOCUS BE TODAY ARE IMPROVING GOVERNMENT WORKER PRODUCTIVITY AND CITIZENS INTERACTION. THESE ARE VERY INTERRELATED, BUT THEY HAVE SOME STAND-ALONE GOALS AND OBJECTIVES. SO WITH INCREASING GOVERNMENT PRODUCTIVITY, ART HAD MENTIONED THAT I DO A LOT OF WORK WITH COOP PLANNING AND TELE-WORK AND HAD DONE QUITE A BIT OF THAT IN MY HISTORY WITH MICROSOFT. ONE OF THE KEY GOALS OF GOVERNMENT PRODUCTIVE IS TELE WORK, ENABLING EMPLOYEES TO WORK AT A DISTANCE. I KNOW YOU HAVE READ THINGS WHERE HE CALLS OUT THE IMPORTANCE OF WORK AT A DISTANCE. THIS ISN'T NECESSARILY THE ON THE MANTRA OF WORKING FROM HOME, BUT THE ABILITY TO DO ANY TYPE OF WORK FROM ANYWHERE AT ANY TIME. SO THAT IS A VERY KEY ELEMENT OF WHAT WE ARE TRYING TO HELP ENABLE THROUGH SOME OF THE TECHNOLOGIES. WORK AT A DISTANCE CAN BE SECURED BY HAVING THE RIGHT TYPE OF HARDWARE, SOFTWARE, CONNECTIVITY, CONNECTED TOGETHER TO BE ABLE TO PROVIDE THESE TYPES OF COMMUNICATIONS. COLLABORATION SITES WHERE YOU CAN SHARE DOCUMENTS AND REPOSSTORSE AND BE ABLE TO I'D FLY PEOPLE IF THEY ARE ON LINE AND SHARE INFORMATION THAT IS VERY KEY. THIS CAN REALLY BE DONE IN DIFFERENT WAYS, BUT IS SOMETHING THAT GO[V 2.0 DOES ENABLE, TAKING THIS WORK AT A DISTANCE TO A NEW LEVEL. ALL OF THESE FACTORS DO HELP REDUCE COSTS AND CAN POTENTIALLY SUPPORT SOME ENVIRONMENTAL STEWARDSHIP. SO TELE WORK OR WORK AS A DISTANCE HELPS TO MINIMIZE OR DIMINISH EMISSIONS. IF EVERYONE TAKES A LOOK AT THEIR OWN CARBON FOOTPRINT, AND [2jSQ%EI-THE LESS TIME THEY SPENT ON THE ROAD OR TRAVELING, ON AIR FARE TRAVELING FROM POINT TO POINT ACROSS THE COUNTRY, IT HELPS TO DIMINISH THE CARBON FOOTPRINT AND THE ENERGY WE ALL EXPEND. IT IS ANOTHER BENEFIT TO THIS GOV 2.0 AND PRODUCTIVITY. GOING BACK TO THOSE EXPECTATIONS THAT CITIZENS HAVE NOW FOR TECHNOLOGIES AND USER INTERFACE AND HOW THEY ARE ABLE TO ACCESS INFORMATION, GONE ARE THE DAYS OF THE POINT, CLICK AND FIND. NOW THE REALITY IS THAT CITIZENS ARE EXPECTED TO ENGAGE, AND WANT TO ENGAGE IN THEIR GOVERNMENT. SO WE ARE SEEING SOME NEW INITIATIVES AND PILOTS WHERE CITIZENS CAN ACTUALLY PARTICIPATE IN POLICY DEVELOPMENT. WE HAVE SEEN THAT WITH SOME OF THE NATIONAL DIALOGUE CAMPAIGNS THAT THE ADD STRAY HAS LAUNCHED, AND -- ADMINISTRATION HAS LAUNCHED, AND WE HAVE SEEN THAT WITH SPECIFIC OBJECTIVES, WHERE CITIZENS CAN COME IN AND HAVE A DIALOGUE WITH THE GOVERNMENT AND MAKE SUGGESTIONS. WITH THE RECOVERY.GOV PROCESS THAT WAS GOING ON, THERE WAS A LOT OF IDEAS FROM THE CITIZEN COMMUNITY AS TO WHAT THAT SHOULD LOOK LIKE, AND THAT COULD NOT HAVE BEEN DONE WITHOUT THE GOV 2.0 TECHNOLOGY. THIS IS THE NEW MANTRA FOR HOW TO REACH CITIZENS. HERE ARE SOME SPECIFIC EXAMPLES OF THE ELEMENTS OF GOVERNMENT WORKER PRODUCTIVITY. COLLABORATION IS KEY. ONE OF THE THINGS I EXPERIENCED WORKING AS THE TRANSITION OFFICER FOR MICROSOFT IS I COLLABORATED IN NEW WAYS WITH NEW PEOPLE THAT I REALLY HAD NEVER MET OR NEVER BEEN EXPOSED TO BEFORE BOTH INSIDE THE COMPANY AND OUTSIDE THE COMPANY. SO GENERALLY I THINK WE ARE SEEING A LOT OF WALLS AND BARRIERS COME DOWN. WITH THIS NEW NEED AND TECH KNOWLEDGE -- IT IS ACTUALLY NOT THAT NEW, BUT USED IN OTHER WAYS, BUT TO GIVE NEW IDEAS AND BROADEN ENVIRONMENTS. I HAVE USUALLY KEPT MY FEDERAL PORTFOLIO. SOMETIMES I WOULD VEER INTO STATE AND LOCAL. SOMETIMES I WOULD HELP A LITTLE BIT IN HEALTH CARE, DEPENDING ON WHATEVER THE NEED WAS IN THE COMPANY. BUT THERE THIS PAST EXPERIENCE WORKING ESPECIALLY ON THE STIMULUS ACTIVITY, I WAS REACHING PEOPLE AROUND THE GLOBE AROUND THE CLOCK WITH SOME OF THESE GOV 2.0 TECHNOLOGIES, WHICH WAS IMPORTANT. IT GAVE US THE ABILITY TO DO THINGS MUCH MORE EFFICIENTLY AND EFFECTIVELY. SO USING SOME SPECIFIC TECHNOLOGY, UNIFIED COMMUNICATIONS GIVES YOU AN AWESOME OPPORTUNITY TO SEE WHERE YOUR CO-WORKERS ARE, GET A SENSE OF THEIR AVAILABILITY, WHEN THEY ARE GOING TO BE ABLE TO PARTICIPATE AND CONTRIBUTE, AND GLEEN SOME IDEAS VERY DYNAMICALLY. GONE ARE THE DAYS ARE SETTING UP MEETINGS AND CONFERENCE CALLS AS WELL BECAUSE WE ARE DOING SO MUCH ON LINE. AND THEN WORK FLOW, ESPECIALLY WITH THE GRANTS PROCESSES THAT ARE GOING ON IN GOVERNMENT RIGHT NOW, WORK FLOW IS VERY IMPORTANT AND INTENSIVE WITH WHAT WE ARE SEEING IN THE AGENCIES. MY FIRST JOB OUT OF GRADUATE SCHOOL, AND I AM GOING TO END UPDATING MYSELF, WAS AS A GRANTS MANAGER MONITOR FOR THE GOVERNMENT. OUR WORK FLOW WAS THROUGH THREE-INCH BINDERS. WE WOULD GO AROUND AND SHARE THE BINDERS AND PUT THEM ON OTHER PEOPLE'S DESK. IF SOMEBODY WAS OUT THAT DAY, IT SAT ON THE DESK, AND NOTHING WOULD HAPPEN. THEN THE NEXT DAY THE PERSON WOULD EXOM IN AND HAVE FOUR OR FIVE BINDERS TO LOOK THROUGH. WHEN WE WENT ON THE ROAD, WE HAD TO HAVE BAGS BIG ENOUGH TO CARRY FOUR OR FIVE BINDERS. IT WAS VERY DIFFICULT. I HAD A DOLLY JUST TO CARRY MY BINDERS. NOW WE ARE ABLE TO WORK MORE EFFICIENTLY AND EFFECTIVELY. WE HAVE COME SO FAR. BUT THE COMMANDS ARE STILL FAIRLY INTENSE. WITH THE AMOUNT OF GRANT [2jSQ%EI-APPLICATIONS JUST FOR THE BROADBAND EFFORT, WATCH THE CONSTRAINTS THAT ARE HAPPENING AT MTIA, AND R.U.S., THE DEPARTMENT OF AGRICULTURE, THE AMOUNT THEY ARE HAVING TO GO THROUGH, IT REALLY IS NOT EVEN FEASIBLE WITHOUT SOME TYPE OF COLLABORATIVE WORK FLOW TECHNOLOGY. IT IS SOMETHING WE CAN SHARE AS A COMMUNITY. IT LOOKS LIKE MOST OF YOU ARE FROM GOVERNMENT, BUT SHARING THOSE BEST PRACTICES, COLLABORATION GIVES US THE POSSIBILITY TO SAY FROM NTIA TO R.U.S., THIS IS WHAT WE HAVE FOUND TO WORK, AND WE ARE FINDING THOSE TWO COMMUNITIES SHARING WORK AND PROCESSES AND LEVERAGING TECHNOLOGIES TO MAKE IT WORK BETTER FOR BOTH. THAT IS WONDERFUL. I DID MENTION THE ENVIRONMENTAL STEWARDSHIP. THE ONE THING WE HAVE DONE THAT IS PARTICULARLY IMPORTANT TO HIGHLIGHT IN TERMS OF STEWARDSHIP IS IN OUR EDUCATION GROUP. WE DO HAVE A VERY ROBUST EDUCATION SECTOR AT MICROSOFT. ONE OF THE THINGS THEY HAVE DONE IS SET UP A SCHOOL OF THE FUTURE IN PHILADELPHIA THAT HAS REALLY GOTTEN OUTSTANDING ACHIEVEMENT AWARDS IN MANY AREAS. IT BASICALLY IS A GREEN SCHOOL, AND IT HAS 100% GREEN TECHNOLOGY. THEY DON'T HAVE TEXT BOOKS. THEY DON'T HAVE PAPER. IT IS AN ENTIRELY PAPERLESS ENVIRONMENT. WHAT THEY ARE DOING IS ACTUALLY SETTING UP E-LEARNING DIALOGUES WITH OTHER SCHOOLS. SO LEVERAGING THE CURRICULUM ON LINE WITH OUR SCHOOLS AND SHARING. IT IS GREAT THAT THE CITY OF PHILADELPHIA HAS BEEN SO PROGRESSIVE, BUTS ALSO WONDERFUL THAT THAT CHRIS MCKENDRY LA THAT IS SO -- CURRICULUM IS BEING SHARED WITH OTHER SCHOOLS ACROSS THE COUNTRY. THEY ARE LEARNING FROM THIS EXPERIENCE THEMSELVES AND TAKING ADVANTAGE OF THAT WONDERFUL TECHNOLOGY WE SOURCE. TALKING AGAIN A LITTLE BIT ABOUT CITIZEN INTERACTION. SO IMPROVE CITIZEN INTERACTION. I HAD AN EXPERIENCE OVER THE SUMMER WHERE I WAS -- ACTUALLY A VERY PLEASANT EXPERIENCE. WE WERE ON VACATION, AND I WAS WITH MY 9-YEAR-OLD SON. WE HAD A HABIT OF GOING OUT ON BEACH WALKS AT 6:00 A.M. BECAUSE HE IS AN EARLY REISER. THIS WAS A COUPLE OF WEEKS AGO DOWN IN FLORIDA. HE NOTICED BABY TURTLESUNDER THE BUSH. A MOTHER HAD HATCHED ALL THESE BABY TURTLES. I KNOW THIS SOUND LIKE AN ODD STORY, BUT IT REALLY DOES LEAD BACK TO GOV 2. THERE WAS ONE AND TWO AND OTHERS. NOW I HAVE LEARNED A LOT ABOUT TURTLES FROM THIS EXPERIENCE. THE MOTHER LAYS THE EGGS, BUT THEY IT LITERALLY HATCH 100 TO 200 EGGS AT A TIME. THE MOTHER HAD HATCHED THE EGGS, AND THE BABY TURTLES WERE HAVING TROUBLE ON SOUTH BEACH FINDING THEIR WAY TO THE OCEAN, WHICH IS UNDERSTANDABLE. I GO NOW WHAT DO WE DO? I HAD MY HAND-HELD WITH ME. I WENT TO USA.GOV, WHICH IS A GOOD SOURCE OF INFORMATION. I ENDED UP GETTING TO THE FLORIDA DEPARTMENT OF ENVIRONMENTAL STEWARDSHIP OR SOMETHING LIKE THAT, AND THEY DID AN EMERGENCY CALL AND SENT SOMEONE TO THE BEACH IN A PUP TRUCK AND GOT ALL THE TURTLES AND TOOK THEM TO A SAFER PLACE. I WAS THINKING WHAT WOULD I HAVE DONE IF I DIDN'T HAVE ANY HAND-HELD OR DIDN'T KNOW ABOUT USA .GOV. YEARS AGO THAT WOULDN'T HAVE HAPPENED. WE WOULDN'T HAVE HAD THE ABILITY TO FIND THAT INFORMATION. WE ARE TRYING TO MAKE THAT STRONGER FOR CITIZENS, TO HAVE THAT ENGAGEMENT AND CONNECTION WITH THE COMMUNITY. THEY DID ACTUALLY TAKE A PICTURE OF MY SON, AND HE WAS IN SOME KIND OF LOCAL JOURNAL THAT EVENING, WHICH WAS A THRILL FOR US. WITH ALL OF THIS INFORMATION SHARING AND ALL OF THIS GREAT GOV 2.0 TECHNOLOGY, THERE IS SOME RISK, AND I KNOW THAT IS SOMETHING WE ARE ALL FACED WITH, ESPECIALLY YOU IN THE GOVERNMENT AGENCIES, WANTING TO PROTECT YOUR DATA, WANTING TO MAKE SURE IT IS SECURE, WANTING TO MAKE SURE THAT THE PROFIT DATA REMAINS PRIVATE. SO WITH ALL OF THESE GOV 2.0 PLANNING AND SOLUTIONS, THAT HAS TO BE A CORE ELEMENT OF EVERYTHING MOVING FORWARD. SO THERE ARE CERTAIN THINGS, AS I AM SURE ALL OF YOU KNOW, THAT THE[ SECURITY CERTIFICATIONS. THAT CHECK LIST NEEDS TO BE VERY COMPLIANT. THAT IS ONE OF THE THINGS THAT MICROSOFT TRIES TO DO AND STAYS ON THE FOREFRONT OF. WE WORK ON THE SECURITY COUNCILS AND PAC COUNCILS, TRYING TO INSURE WE HAVE THE MOST SECURE DEVELOPMENTS POSSIBLE. I THINK NOTHING HAS MADE THIS MORE APPARENT THAN THE FLURRY OF CLOUD PROCUREMENTS AND OPPORTUNITIES THAT ARE GOING ON NOW. MAKING SURE IF THERE IS A GOVERNMENT CLOUD, THAT WHATEVER THE AGENCY'S REQUIREMENT IS FOR THAT DATA IS MET. MA AGENCIES LIKE THE DEPARTMENT OF DEFENSE OR D.H.S. HAVE MUCH MORE STRINGENT SECURITY REQUIREMENTS THAN CIVILIANS AGENCIES. SO THEY HAVE TO INSURE THAT THE PRIVACY OF THE DATA IS PROTECTED. I THINK THAT IS MOST OF WHAT I WANTED TO GO TO. AND THEN REPORTING AND COMPLIANCE. REPORTING AND COMPLIANCE, AS YOU KNOW, IS ONE OF THE MAINSTAYS OF GOVERNMENT AND SOME OF THE GOVERNMENT RESPONSIBILITIES. EVERY AGENCY HAS ITS CORE MISSION, AND TO SUPPORT THAT MISSION, THEY USUALLY HAVE TO BE COMPLIANT WITH SOME SORT OF REPORTING, EITHER A POLICY MANDATE OR REPORTING MANDATE THAT THEY HAVE TO PROVE THEY ARE MEETING WHATEVER THAT IS. ONE OF THE THINGS WE HAVE FOUND MOST EFFECTIVELY -- IS USING BUSINESS INTELLIGENCE TOOLS. REPORTING BACK ON COMPLIANCE MANDATES IS KEY, AND THAT CAN BE DONE IN A VARIETY OF WAYS. PULLING THAT INFORMATION FROM DIFFERENT RESOURCES AND PULLING IT TOGETHER TO INSURE THE AGENCIES ARE REPORTING ALL THE COMPLIANCE FACTORS IS IMPORTANT. THERE ARE MORE WAYS TO SHARE THEM WITH THE GOV 2.0 TECHNOLOGIES. ONE OF THE KEY THINGS I THINK IS THE PRESENTATION LAYER. AFTER YOU HAVE YOUR RICH ANALYSIS AND YOUR COMPLIANCE REPORTING, HOW DO YOU GET THOSE THAT NEED TO KNOW ABOUT IT AWARE? AND WHAT CAN BE SHARED? THOSE ARE SOME OF THE KEY THINGS WE LIKE TO GO THROUGH WITH THE GOVERNMENT ABLING SAYS WHEN THEY ARE PUTTING THIS PLANNING TOGETHER. SO YOU MIGHT NOT SHARE EVERYTHING, ALL YOUR REPORTS OUT TO ZIPS, FOR EXAMPLE, BUT FINDING THOSE KEY THINGS YOU WANT TO HIGHLIGHTS. WE ARE SEEING THAT MANY OF THE AGENCIES ARE STARTING TO REPORT THEIR SPEND AND THE EFFECTIVENESS OF SOME OF THE FUND THEY HAVE RELEASED. MAKING THAT IMPRESSIVE IS TAKING THAT BUSINESS INTELLIGENCE INFORMATION AND PUTTING THAT PRESENTATION LAYER ON TOP OF THAT TO SHARE THAT DATA. IT CAN REALLY TAKE IT TO THE NEXT LEVEL. THIS IS REALLY MORE PICK TORLE THAN ANYTHING ELSE. I THINK MICROSOFT IS MORE FOCUSED ON THOSE ON THE LEFT SIDE. THE GOVERNMENT ELEMENT IS WHAT WE HAVE TALKED ABOUT, BUT THERE ARE MANY KEY TUCKSES, YOU ARE FACED WITH EVERY DAY. EVERY AGENCY HAS RECORDS |
| 00:27:08 | Q & A | IT WITH OTHER AGENCIES OR DOING IT GLOBALLY, ANYTHING LIKE THAT, I AM HAPPY TO ADDRESS AT THIS TIME. I KNOW IT IS THE END OF THE DAY. |
| 00:27:19 | Brubaker, Carolyn | YES, SIR? WHAT SORT OF TOOLS DOES MICROSOFT HAVE FOR COLLABORATION? FOR A LOT OF OUR COLLABORATION, WE HAVE SHARE POINT. IT HAS BEEN OUT A WHILE. SHARE POINT 2007 IS PROBABLY THE ONE USED MOST OFTEN IN OUR GOVERNMENT AGENCIES. SHARE POINT AS AN ELEMENT ON ITS OWN, AND OUR DXM HAS QUITE A BIT OF WORK FLOW CAPABILITY. WE WORK WITH PARTNERS, AND I SEE ONE HERE IN THE ROOM FROM NEIGHBORHOOD AMERICA THAT HAS DONE QUITE A BIT OF WORK FLOW WORK FOR STATE AND LOCAL AGENCIES WITH DATA FLOW DYNAMICS. YES, SIR? ARE YOU LOOKING AT WINDOWS LIVE, AN ELEMENT OF AN ENTERPRISE SOLUTION? WINDOWS LIVE CAN BE AN ENTERPRISE SOLUTION DEPENDING ON THE REQUIREMENTS OF WHAT YOU ARE TRYING TO DO. FOR SEARCH AND FIND TYPE THINGS AND WINDOWS SHARING, THAT CAN BE IT. WE HAVE A LOT OF IDEA AS TO HOW TO TAKE THAT TO THE NEXT LEVEL SPECIFICALLY FOR GOVERNMENT. IT IS NOT FINALIZED YET, BUT WE ARE HAVING DISCUSSIONS WITH BING, HAVING A TARGET BING .GOV THAT WOULD HELP LEVERAGE THAT WINDOWS TYPE PLATFORM. WE HAVE HAD SOME DISCUSSIONS WITH THE ADMINISTRATION, BUT WE ARE TRYING TO FIGURE OUT EXACTLY WHAT THAT WOULD LOOK LIKE FROM A POLICY PERSPECTIVE MOSTLY. FOR INTERNAL OPERATIONS, SHARE POINT IS A GOOD PRODUCT. WHAT ABOUT INTERACTION AND ENGAGEMENT? DOES MICROSOFT SOLUTIONS HAVE SOMETHING THAT DOES THE SAME THING? THAT IS A GOOD QUESTION. TALKING ABOUT INTERNALLY. SHARE POINT 2007 ACTUALLY HAS THAT CAPABILITY IF IT IS DESIGNED THE THE RIGHT WAY. TRADITIONALLY, THOUGH, I THINK THE POINT YOU ARE PROBABLY GETTING TO IS SHARE POINT IS AN EXCELLENT INTERNAL INFORMATION -SHARING COLLABORATION TYPE SYSTEM, BUT HAS NOT BEEN USED IN THE EXTERNAL ENVIRONMENT. MOSS 2007 HAS THAT CAPABILITY. THAT IS ONE OF THE THINGS WE ARE WORKING ON RIGHT NOW FOR SOME OF THESE CITIZEN INTERACTION TYPE SOLUTIONS. THERE IS ONE SPSK I CAN TALK TO YOU ABOUT OFF LINE. THE OTHER THING IS THE PRESENTATION LAYER. SOME OF OUR PRESENTATION TECHNOLOGIES, INCLUDING SILVER LIGHT HAS DONE WELL. I DON'T KNOW IF YOU HAVE SEEN THAT. IT IS NOT REALLY A COLLABORATION TOOL. IT IS MORE OF A PRESENTATION TOOL THAT ALLOWS FOR VIDEO STREAMING. WE USED THAT FOR THE INAUGURATION, THE OLYMPICS. I AM TRYING TO THINK OF THE MOST RECENT ONE. IT WAS THE CRICKET WORLD CUP. IT CAN BE USED FOR VIDEO STREAMING AS WELL AS KIND OF DASHBOARDING PRESENTATION TYPE TECHNOLOGIES. IT IS GOOD FOR THAT. DID ANYONE WATCH THE CRICKET OH, YOU DID? I WISH I HAD A COIN OR SOMETHING TO GIVE YOU. THAT IS GOOD. WELL, I KNOW WE ARE TOWARDS THE END, SO I WANTED TO THANK EVERYBODY FOR YOUR ATTENTION. I AM HAPPY TO MAKE THE DECK AVAILABLE. I WILL STICK AROUND IF ANYONE HAS SOME SPECIFIC QUESTIONS. THANK YOU SO MUCH. [APPLAUSE] THANK YOU VERY MUCH FOR THAT GREAT PRESENTATION. WE HAVE A SMALL TOKEN, A MOMENTO OF APPRECIATION FOR YOU. WE THANK YOU ANIMOSITY FOR BEING THE GRAND SPONSOR. WE KNOW THE G.S.A., OFFICE OF CITIZEN SERVICES, WE ARE PLEASED TO NOTE THAT THEY HAVE ANOTHER OUTREACH TO CITIZENS. THEY WILL BE VERY PLEASE BIRTHDAY THAT, AND WE CERTAINLY THANK YOU FOR BEING WITH US TODAY. ANOTHER THANK YOU TO THEM. [APPLAUSE] THANK YOU. |
| 00:31:56 | Chantker, Art | OUR NEXT PRESENTATION IS VERY, VERY EXCITING. ADMIRAL THAD ALLEN, COMMANDANT OF THE COAST GUARD, MENTIONED IN HIS REMARKS THIS MORNING SAID THAT ONE OF THE BIGGEST CHALLENGES HE SEES FOR THE GOVERNMENT IS DEVELOPING REGULATIONS AND CITIZEN INVOLVEMENT AND OUTREACH, BEING ABLE TO CROWN SOURCE, AS IT WERE, TO ASK OPINION OF THE CITIZENS AND ALSO GET COMMENTS FOR REGULATIONS AND POLICY. HE SAID THAT CAN'T HAPPEN FAST ENOUGH. WELL, WHEN THE ADMIRAL SAYS THINGS SHOULD HAPPEN FAST, POTOMAC FORUM RESPOND. WE HAVE A MEETING ON A MAJOR AREA FROM THE ENVIRONMENTAL PROTECTION AGENCY, WHICH IS A LEADER IN PUTTING TOGETHER INFORMATION ON GETTING CITIZEN INVOLVEMENT AND REGULATIONS. THEY HAVE RECEIVED MANY AWARDS FOR THEIR WORK IN CITIZEN INVOLVEMENT WITH POLICY AND REGULATIONS, AND WE ARE VERY HAPPY TO HAVE HERE WITH US TODAY A POLICY ANALYST WITH THE E.P.A. TO TALK ABOUT WHAT WEA IS DOING TO EP -- E.P.A. IS DOING TO EP GAME THE PUBLIC. JOIN ME WITH A BIG WELCOME FOR OUR GUEST FROM THE ENVIRONMENTAL PROTECTION AGENCY. [APPLAUSE] THANK YOU VERY MUCH. HERE WE GO. THANK YOU. |
| 00:34:02 | Brackett, Shanita | THANK YOU. GOOD AFTERNOON. HOW ARE YOU? GOOD. GREAT. THANKS FOR HAVING ME. AS ART MENTIONED, I'M HERE TODAY TO DISCUSS OUR REGULATIONS[.GOV EXCHANGE PROJECT. IT IS SOMETHING WE FORMED IN MAY OF 2009, THIS SPRING. IT WAS A VERY SUCCESSFUL PROJECT. SO I WILL WALK YOU THROUGH THE SLIDES. PERMITTING TIME, IF YOU HAVE QUESTIONS, FEEL FREE INTO INTERRUPT ME. THIS SHOOB AN INTERACTIVE FORUM. I WANT TO WALK YOU THROUGH A LITTLE BIT OF THE BACKGROUND BECAUSE WE DO MORE THAN JUST MANAGE THE REGULATIONS DOT GOLF WEBSITE. AND THEN I WILL WALK YOU WHAT WE INTENDED TO DO AND THEN WHAT WE DID. THAT WAS A LEAD-IN TO THE REGULATIONS .GOV OVERHAUL THAT WE AT THE END OF JULY. OUR GOAL IS TO PROVIDE EASY ACCESS AND PARTICIPATION FOR THE PUBLIC IN THE RULE MAKING PROCESS. WE HAVE OVER 160 ENTITIES THAT ARE RULE-MAKING SOURCES, AND THEY USE SEGLATIONS.GOV TO SOLICIT COMMENTS ON RULE-MAKING. SOME AGENCIES USE IT FOR REQUESTS, FREEDOM OF INFORMATION ACT, AND FREEDOM OF INFORMATION REQUESTS. IT IS A VERY BIG ENCOMPASSING SYSTEM THAT A LOT OF THE FEDERAL AGENCIES ARE USING IN ITS FULL CAPACITY. OR PROJECT STARTED A WHILE AGO WHERE THE PROGRAM MANAGEMENT OFFICE WAS STARTED IN AT ONE TIME. THE FIRST THING THEY DID WAS DESIGN THE PORTAL. THAT WAS TO ALLOW CITIZENS ONE-STOP ACCESS TO FEDERAL RULE-MAKING. AT THAT TIME AT THE VERY BEGINNING IT WAS SORT OF AN E-MAIL SYSTEM WHERE THE PUBLIC COMMENTS WOULD COME IN, AND WE WOULD SEND THEM DIRECTLY TO THE AGENCIES TO HANDLE. SOON AFTER THAT WE DEVELOPED MODULE TWO, A FEDERAL DOCUMENT MANAGEMENT SYSTEM WHERE THE AGENCIES COULD MANAGE THE PUBLIC COMMENTS ON THE BACK END AND PROVIDE SUPPORTING MATERIALS THAT CITIZENS AND PUBLIC MEMBERS COULD USE IN ORDER TO EDUCATE THEMSELVES ON THE RULE-MAKING TASK AT HAND. THIS SLIDE BASICALLY GIVES AUTHORITIES THAT ALLOWED US TO OPERATE, OF COURSE DIRECTING THE AGENCIES TO SUPPORT THE REGULATIONS.GOV WEBSITE. OUR MAJOR MILESTONES, LIKE I MENTIONED BEFORE, WE MANAGE REGULATIONS.GOV. AND WE MANAGE FOR A DOCUMENT MANAGEMENT SYSTEM WHICH IS ACCESSIBLE TO AGENCIES ONLY. WE DO A LOT. I JUST WANT TO SAY THAT. AND FOR THE REGULATIONS.GOV EXCHANGE PROJECT, IT IS A VERY SMALL TASK COMPARED TO THE THINGS WE DO ON AN ONGOING BASIS. IN JANUARY OF 2003 WE LAUNCHED THE VERY FIRST REGULATIONS.GOV. WE IMPROVEDED SITE IN 2005. IN DECEMBER OF 2007, WE EMEMPLOYED A NEW SEARCH ENGINE. WE ALSO STREAMLINED THE FRONT END OF THE WEBSITE SO THAT USERS WOULD NOT BE SO OVERWHELMED WITH THE AMOUNT OF INFORMATION AVAILABLE ON THE SITE. WE HEARD FROM A LOT OF CITIZENS AND PUBLIC MEMBERS THAT THEY NEEDED MORE DIRECTION, AND SO WE TOOK AN APPROACH OF USEABILITY STUDIES AND REDESIGNED THE WEBSITE. AND THE REGULATIONS.GOV EXCHANGE FIT WELL IN THAT PAST. IN THE LAST YEAR WE HAVE DONE SOME ENHANCEMENTS TO THE SYSTEM. ONE THING WE HAVE DONE IS UPGRADED THE CONTENT MANAGEMENT SYSTEM. WE UPGRADED THAT ON THE BACK END AS WELL AS THE FRONT END. AGAIN IN MAY OF 2009 WE LAUNCHED THE REGULATIONS.GOV EXCHANGE, AN ONLINE FORUM. ONE THING WE DID WAS WE PROVIDED THE PUBLIC USERS WITH AN INTRODUCTORY VIDEO. THAT WAS OUR FIRST EXPERIENCE IN VIDEOTAPING ANYTHING. I WAS PRESSURED TO BE IN THAT VIDEO. IT WAS A SHORT CLIP, BUT THE GOAL OF THAT CLIP WAS AGAIN TO INTRODUCE THE EXCHANGE, PROVIDE OUR PURPOSE FOR THE PUBLIC AND ACTUALLY GIVE THEM AN ACTION, GIVE THEM SOMETHING TO DO TO INVITE THEM AND HAVE THEM FEEL LIKE THEY WERE PART OF OUR PROJECT AND OTHER ONGOING EFFORTS TO IMPROVE REGULATIONS .GOV. WE BUILT THIS PLATFORM. WE USED FOR THE FIRST TIME A FREE OPEN TORS TOOL. THAT WAS CHOVE BECAUSE THERE ARE SOME EASY TO IMPLEMENT MODULES THAT ALLOWED FOR RATING, POLLING, DISCUSSION THREADS. WE ENTERTAINED THE IDEA OF INCLUDING A WICKIE. WE TOOK A FEW FEATURES THAT CAME WITH THE DROOPL CONTENT MANNING SYSTEM AND MOVED FORWARD. WE INCLUDED FOUR DISCUSSION TOPICS FOR THE PUBLIC TO ENGAGE IN A DISCUSSION WITH THE PROGRAM MANAGEMENT OFFICE AND ALSO WITH EACH OTHER. SO THE DISCUSSION THREADS NOT ONLY ALLOWED THE PUBLIC MEMBERS TO PROVIDE COMMENTS TO US, BUT THEY WERE ALSO ABLE TO DISCUSS AND PROVIDE COMMENTS ON OTHER COMMENTING THAT WERE PREVIOUSLY SUBMITTED ONCE THEY WERE SUBMITTED AGAIN, THAT CIRCLE-BACK FEATURE. IT INCLUDED THE REGULATIONS.GOV FEATURES, AND OTHERS. WE ALLOWED FOR THE FIRST TIME A DOWNLOAD OF REGULATORY DATA. WE WENT TO TWO OF OUR PARTNER AGENCIES, NOAH WAS ONE AGENCY, AS WELL AS THE SOCIAL SECURITY ADMINISTRATION, AND WE ALLOWED PUBLIC MEMBERS TO YOUB LOAD THEIR DOCKET-BASED INFORMATION. THAT FOLDER CONTAINS THAT RULE-MAKING ACTIVITY. THE PUBLIC COULD GET THEIR HAND ON OWL OF THAT DATA, MANIPULATE IT IN ANY WAY THEY WOULD WANT. THAT DATA WAS ALREADY PUBLICLY AVAILABLE ON THE SITE, BUT IT WAS THE FIRST TIME WE ALLOWED AN ACTUAL DATA EXPORT ON A PUBLIC SITE. WE ALSO WANTED TO ASK THE QUESTION WHAT CAN WE DO TO ENHANCE R.S.S.? WE HAD R.S.S. AVAILABLE ON THE SITE, BUT IT WAS A VERY BROAD SCOPE. SO WE WANTED TO FIGURE OUT FROM THE PUBLIC WHAT WERE THEIR NEEDS WITH THAT, HOW DID THEY WANT TO TRACK REGULATORY INFORMATION? AND THEN THE OTHER FEATURE WAS A REGULATIONS.GOV PROFILE. IF YOU COULD CUSTOMIZE THAT IN ANY WAY YOU CHOSE, HOW WOULD YOU DO THAT? WHAT WOULD YOU WANT AVAILABLE FOR YOU TO DO THAT? ONCE AGAIN, WE HAD THESE DISCUSSION SECTIONS. USERS WERE ABLE TO PROVIDE COMMENTS AND DISCUSSION. WE ALSO FOR THE FIRST TIME DEPLOYED SHARE LINKS OR SOCIAL BOOK MARKING. SO THROUGHOUT THE SITE, USERS WERE ALSO ABLE TO SHARE A COMMENT, FACEBOOK, OTHER SOCIAL MEDIAS THERE. AGAIN, THIS WAS SOME OF THE TAILS THAT I JUST WENT OVER. FOR THE FIRST TIME WE ALSO EMEMPLOYED USER PROFILES. SO ANYONE WHO PROVIDED A POST OR DISCUSSION POINTS HAD TO BUILD A PROFILE IN[[ REGULATIONS .GOV EXCHANGE. VERY SIMPLE INFORMATION, FIRST NAME, LAST NAME. WE DIDN'T GO THROUGH STEPS TO VALIDATE THAT BECAUSE WE DIDN'T WANT TO IMPACT USEABILITY. AGAIN, THE DISCUSSION THREADS, SOCIAL BOOK MARKING AND THE DAILY EXPORT. AGAIN, THIS WAS OUR FIRST TIME WITH AN ONLINE FORUM. WE COORDINATED WITH THE WHITE HOUSE OFFICE OF OPEN GOVERNMENT FOR THIS EFFORT. THEY WERE VERY AWARE THAT WE WERE GOING TO PROPOSE THIS FOR OUR PUBLIC MEMBERS, AND WE WANTED TO GET FEEDBACK AND THE PUBLICITY. THEY WERE VERY HAPPY WITH THE TURN OUT. WE PARTICIPATE INSIDE A BLOG AS WELL AS THEIR INNOVATIONS GALLERY. I HAVE A FEW SLIDES ON THAT AS WELL. WITHIN THE PROGRAM MANAGEMENT OFFICE, THE P.M.O., WE DEVELOPED A FEW FACT SHEETS, QUESTIONS AND ANSWERS. WE BRIEFED OUR PARTNER AGENCIES ON THE EFFORT AND FOR THE FIRST TIME ESTABLISHED OUR TWITTER PAGE. SO REGULATIONS.GOV HAS A TWITTER PAGE. WE TRY OUR BEST TO ENGAGE IN THAT, BUT WE ARE A SMALL STAFF AND VERY BUSY, SO WE ARE STILL IMPROVING OUR DIRECT COMMUNICATIONS Wi+H OUR TWITTER FANS. AGAIN, WE ARE HOUSED WITHIN THE ENVIRONMENTAL PROTECTION AGENCY. IT IS THE PARTNER AGENCY FOR THE RULE-MAKING PROGRAM. E.P.A. HAS A BLOG CALLED GREENVERSATIONS. WE HAD A BLOG FOR THAT PORTAL AS WELL. IN THE FUTURE WE ARE PLANNING ON PROVIDING A FACEBOOK PAGE. I'M NOT SURE WHEN THAT IS GOING TO GO, BUT HOPEFULLY BEFORE THE END OF THE YEAR. THAT IS ONE OTHER TOOL WE ARE PLANNING TO USE TO KEEP COMMUNICATIONS WITH OUR PUBLIC USERS. JUST A FEW STATISTICS TO GO OVER. WE ACTUALLY HAD A TOTAL OF 745 PROFILES ON THE REGULATIONS.GOV EXCHANGE. THAT WAS A GOOD METRIC FOR US. WE WERE NOT ANTICIPATING THAT MANY USER PROFILES ON THAT SITE, SO WE WERE VERY HAPPY WITH THAT NUMBER. 139 POSTS. DID YOU HAVE A QUESTION? [INAUDIBLE] IT WAS REQUIRED. IT WAS REQUIRED IN ORDER TO PROVIDE A POST OR A DISCUSSION POINT. YOU COULD VIEW ANYTHING WITHOUT A PROFILE. BUT IN ORDER TO RESPOND OR INTERACT WITH OTHERS, YOU NEEDED TO BUILD A PROFILE. 139 POSTS. AND SO A LOT OF -- WITH THAT NUMBER, YOU WOULD THINK A LOT OF THE PROFILE MEMBERS DID NOT END UP MAKING A POST. THEY PROBABLY BUILT THAT PROFILE AND THEN WERE ABLE TO SEE HOW PEOPLE WERE RESPONDING AND WHAT THE DISCUSSIONS WERE. MAYBE THEY FELT THEY DID OR DID NOT WANT TO PARTICIPATE FURTHER. OVER 300,000 HITS AND OVER 130,000 PAGE VIEWS. THIS IS A SCREEN SHOT OF THE INNOVATIONS GALLERY AND HOW WE WERE FEATURED ON THAT ON THE WHITE HOUSE.GOV PAGE. THIS IS A PHOTO, WHICH I KNOW IT IS HARD TO SEE, OF OUR PROGRAM DIRECTOR, JOHN MISSOURI . JOHN MOSES DID A VIDEO CLIP AS WELL, GOING OVER OUR GOALS AND ACCOMPLISHMENTS PRIOR TO THE EXCHANGE. I WANT TO TAKE A MOMENT TO REVIEW THE OPEN GOVERNMENT INITIATIVE. THE OFFICE OF SCIENCE AND TECHNOLOGY POLICY PROVIDED THREE PHASES WHERE THEY ACTUALLY ASKED THE PUBLIC TO COLLABORATE IN ORDER TO REALLY TALK ABOUT A NUMBER OF DIFFERENT TOPICS. WE WERE INVOLVED BECAUSE ONE OF THOSE TOPICS WAS RULE-MAKING AND HOW TO MAKE THAT MORE EFFECTIVE AND PARTICIPATORY FOR THE PUBLIC. THE FIRST THING WE DID WAS PROVIDED THEM WITH A BLOG POST, AND WE ACTUALLY MANAGED THE POST. THAT WAS THE FIRST TIME WE MANAGED A POST OVER A TWO-WEEK OR WEEK AND A HALF TIME FRAME. WE ENCOLLUDED TOPICS ON REGULATORY EDUCATION, PUBLIC INVOLVEMENT, HOW WELL DO PUBLIC MEMBERS UNDERSTAND PROPOSED ACTIONS? WHAT DOES IT REALLY MEAN? WHAT ARE SOME INSTITUTIONAL CHANGES THAT WOULD IMPROVE THE RULE-MAKING PROCESS? AND HOW COULD WE BETTER INCREASE PUBLIC AWARENESS? INCREASE PUBLIC UNDERSTANDING OF THEIR ROLE IN THE RULE-MAKING PROCESS. WE GOT A LOT OF GOOD FEEDBACK ON THAT BLOG POST AS WELL. SEVERAL COMMENTS FOCUSED ON HOW TO GET THE PUBLIC MORE INVOLVED, THE NEED FOR A ONE-STOP ACCESS TO RULE-MAKING PROCESS WHEN IT IS FIRST MENTIONED OR THOUGHT ABOUT WITHIN THE AGENCY. HOW DO YOU GET THE PUBLIC MORE ENGAGED IN THAT AND AWARE OF WHAT IS GOING ON SO THAT IN THE VERY EARLY STAGES WHILE SOMETHING IS BEING DEVELOPED AND PROPOSED, PRIOR TO THE ADVANCE NOTICE PHASE, THE PUBLIC CAN HAVE FEEDBACK AND COLLABORATION WITH THE GOVERNMENT. ALSO, THE TOOLS FOR THAT TYPE OF COLLABORATION, WHETHER OR NOT WE WOULD INCLUDE WICKIES OR WHETHER THEY WOULD HAVE BLOCKS. WHAT ARE THE TOMBS THAT WOULD ALLOW THE PUBLIC TO ENGAGE WITH THE FEDERAL GOVERNMENT? AND THEN THERE WAS A MORE THAN EXPECTED, I GUESS, FOR MORE SEARCHING DOCUMENT-BASED REQUESTS AS WELL AS TRACKING. FOR THOSE WHO ARE ALREADY EDUCATED ON THE RULE-MAKING PROCESS, THERE WAS A DEFENDANT NEED TO STILL HAVE THINGS DOCKET-BASED SO THEY COULD FOLLOWKUEaT)aT)R'G ACTION FROM ITS BEGINNING TO ITS END. WE HEARD THAT LOUD AND CLEAR. ON THE EXCHANGE WE HEARD FROM USERS THAT R.S.F. FEEDS SHOULD BE ENHANCED BY AGENCY, BY[ TOPIC, BY DOCKET. FOLKS WANTED TO TRACK IN THE DOCKET AND THEN SEARCH RESULTS. THERE WAS A NEED FOR INTERACTIVE TOOLS ON REGULATIONS.GV. HOW CAN WE BETTER EDUCATE THEM WITH AN INTERACTIVE TOOL? PERSONALIZATION OF REGULATIONS.GOV INCLUDING CUSTOM SETTINGS. SO SOMEHOW MANIPULATING THAT HOME PAGE FOR THAT USER SO THEY CAN GET THE INFORMATION THEY NEED RIGHT WAY WAY ONCE THEY LOG IN, SO SORT OF A VERSION OF MY MSN FOR THAT. ALSO INCLUDING OTHER FEDERAL NON-RULE-MAKING ERTS AS WELL AS STATE AND LOCAL GOVERNMENT USER MATERIALS. WE HEARD THERE WAS A NEED FOR THAT ONE-STOP ACCESS POINT. AGAIN, IMPROVING OUR SEARCH AND EMEMPLOYING MORE SOCIAL TOOLS FOR ONLINE COLLABORATION DIRECTLY WITH THE AGENCIES, NOT NECESSARILY THE PROGRAM MANAGEMENT OFFICE, BUT ALLOWING SOMEONE AN ACCESS POINT WHERE THEY CAN TALK TO E.P.A., D.O.T. OR USDA. OVERALL WE RECEIVED POSITIVE FEEDBACK ON THE REGULATIONS.GOV DESIGN AND FEATURE THAT WERE PROPOSED FOR FUTURE ITERATIONS. WE UNVEILED A NEW LOOK AND FEEL FOR THE SITE. WHEN THAT WAS FIRST LAUNCHED ON THE SITE, WE GOT A LOT OF GREAT FEEDBACK FOR THAT. JUST AN OVERVIEW OF WHAT WE HEARD. MOST COMMENTS CAME IN THE AREA OF NAVIGATION AND USEABILITY. AGAIN, THIS FIRST PIE CHART LOOKS AT THE EXCHANGE, AND THEN THE SECOND PIE CHART VIEWS SOME OF THE COMMENTS COMING IN FOR THE OSTP BLOG. ABOUT 15 OR SO COMMENTS HARPED ON THE FACT THAT WE NEEDED TO DO A BETTER JOB OF EDUCATING MEMBERS ON THE RULE-MAKING PROCESS AND ESTABLISHING AN OUTREACH PLACE FOR THAT. I JUST HAVE A LOT FEW SLIDES WITH SCREEN SHOTS OF THE REGULAR LACES.GOV OVERHAUL. THIS WAS DEPLOYED AT THE VERY END OF JULY, JULY 25 IN FACT. IT IS A BRAND NEW LOOK AND FEEL. IT IS A STREAMLINED VIEW. WE ALSO WANTED TO BRING SOME INTERACTIVE FUNCTIONALITY TO THE HOME PAGE. SO I WILL GET TO THE NEXT SLIDE AND SORT OF TALK ABOUT THAT A LITTLE BIT. SOME OF THE INTERACTIVE ICONS ON THE HOME PAGE ALLOW PUBLIC MEMBERS TO CLICK, SAY IF THEY WANT TO SUBMIT A COMMENT. THAT WOULD AUTOMATICALLY CHANGE THE SEARCH SO THAT ONLY AVAILABLE DOCUMENTS FOR COMMENTING THAT ARE OPEN FOR COMMENT WOULD APPEAR IN THEIR SEARCH RESULTS. AGAIN, TRYING TO ELITE THEM IN THE DIRECTION WHERE THEY COME TO THE SITE, THEY QUICKLY LEARN WHAT THE SITE IS ABOUT AND ARE ABLE TO IDENTIFY SOME OF THE MOST COMMON USER TASKS COMPLETED ON OUR SITE. WE ALSO DID A GREAT JOB IN WORKING WITH OUR PARTNER AGENCIES IN TRYING TO ESTABLISH MORE PLAIN LANGUAGE TEXT ON THE SITE. THAT IS A BIG NEED FOR THE REGULATORY PROCESS, RULE-MAKING AND NONRULE-MAKING. WE WORKED VERY HARD WITH OUR PARTNER AGENCIES IN TRYING TO BRING FORTH MORE PLAIN ENGLISH TEXT TO DESCRIBE INFORMATION ON THE SITE. WE DID EMPLOY THE R.S.S. BY AGENCY. WHAT USERS TOLD US THEY NEEDED, THIS IS ONE PRIME EXAMPLE OF HOW WE CARRIED FORTH THAT NEED ON THE NEXT ITERATION OF REGULATIONS.GOV. SO IT ALLOWED US QUICK ACCESS AND IMPLEMENTATION TO MEET OUR USER NEEDS. WE ALSO EMEMPLOYED SOCIAL BOOK MARKING. THROUGHOUT THE SITE, USERS ARE ABLE TO SHARE INFORMATION WITH THEIR COUNTERPART, WITH PEOPLE WHO MAY KNOW WHAT IS GOING ON AND PEOPLE WHO MAY NOT KNOW WHAT IS GOING ON. IN RESPONSE TO THE JULY 25 IMENTPLEMENTATION, WE STILL HEARD MORE USER FEEDBACK. WHAT WE HAVE DONE, TOMORROW MORNING WE ARE ACTUALLY GOING TO MAKE MORE IMPROVEMENTS ON THE SITE. THAT IS A MONTH. THAT IS VERY, VERY QUICK FOR A FIRST DEGREE WENT. ONE BIG THING I WANT TO POINT OUT IS THE RELEASE TH+T WE HAD IN JULY ALLOWED US TO BRING IN TOOLS THAT ALLOW US TO BE VERY QUICK IN REACTING TO OUR USER NEEDS, AND WE WANT TO CARRY THAT FORTH. AND WE ALSO WANT TO CONTINUE ENCOURAGING PUBLIC FEEDBACK. WE HAVE A CONTACT US WEB FORUM ON OUR SITE, AND WE LISTEN TO WHAT OUR USERS ARE TELLING US. THAT IS ABOUT IT. ANY QUESTIONS? [APPLAUSE] |
| 00:54:11 | Q & A | I'M JUST CURIOUS. WITH ALL OF THE REGULATIONS, HOW DO YOU -- AND I'M SURE YOU DO -- COMPLY WITH THE OLD FEDERAL REGISTER? IF YOU ARE GOING TO PARTICULARLY BE INVOLVED IN RULE-MAKING, HOW DOES THAT WORK? AGENCIES STILL HAVE TO.LITSCH THEIR RULE-MAKING AND NONRULE-MAKING EFFORTS THROUGH THE OFFICE OF FEDERAL REGISTER. DAILY EVERY MORNING WE GET A FEED FROM O.F.R. WE PULL THAT INFORMATION AND DISPLAY IT ON REGULATIONS.GOV. ON THE BACK END, THE DOCUMENT MANAGEMENT SYSTEM, THE AGENCY CAN THEN MANAGEMENT THE COMMENTS THAT ARE POSTED IN RESPONSE TO THE FEDERAL REGISTER DOCUMENTS. THEY CAN ALSO UPLOAD SUPPORTING MATERIALS. SO WE WORK HAND IN HAND WITH THE OFFICE OF FEDERAL REGISTER IN INSURING THE INFORMATION THEY COLLECT IS DISPLAYED EFFICIENTLY AND ACCURATELY ON THE WEBSITE. . .[ THEY ARE CLOSER TO THE IMPACT AND THEY ARE DRIVING THE AUDIENCE INTERACTION. THE FIRST QUESTION, THE YOU EVER TALKED ABOUT DECENTRALIZED ARCHITECTURE? SECONDLY, DO YOU HAVE ANY PLANS OR NEEDS BY WHICH THE AGENCY GETS BACK TO THE CITIZEN AND SAYS HERE IS HOW MY FEEDBACK IS CONSIDERED IN THE ACTUAL PROCESS? THAT IS ONE OF THE MOST CRITICAL SUCCESS FACTORS WE CAN FIND AND THIS IS STIMULATING. RIGHT, ABSOLUTELY. THE FIRST QUESTION, DECENTRALIZED ARCHITECTURE. WHEN WE FIRST DESIGNED OUR FEDERAL DOCKET MANAGEMENT SYSTEM, WE GAVE OUR OPINION ON DECENTRALIZED ARCHITECTURE VERSES CENTRALIZED. |
| 00:57:15 | Brackett, Shanita | WE SAW MORE BENEFIT WITH THE CENTRALIZED SYSTEM, CERTAINLY IN COST SAVINGS. IF YOU HAVE DIFFERENT AGENCIES THAT DEPLOY THEIR OWN SITES, ESPECIALLY IF THEY ARE DEPLOYING THE BACK END, IT IS VERY VERY COSTLY. THIS ALSO ALLOWS THE FEDERAL AGENCIES TO BE SOMEWHAT CONSISTENT. IF YOU GO TO REGULATIONS.GOV, YOU WILL SEE A DOCUMENT SUMMARY THAT IS AGENCY SPECIFIC. AGENCIES CAN CUSTOMIZE THEIR COMMENT FORMS TO COLLECT CERTAIN AMOUNT OF DATA OR DISPLAY CERTAIN META DATA. THEY CAN LOOK AT THATPUT UP ABSTRACTS, KEYWORDS, DATES, ETC. FROM A COST SAVINGS STANDPOINT AND AN EFFICIENCIES STANDPOINT, IT IS CLEAR THAT THIS BRINGS [INAUDIBLE] THEY ARE OUR ENGAGEMENTS THAT ARE EVERY BIT AS COST-EFFECTIVE, I WOULD ARGUE MORE COST- EFFECTIVE. THE SECOND PART OF THE QUESTION WAS THE FEEDBACK LOOP. WE HAVE HEARD THAT. ONE THING THAT WE DO ON OUR SIDE IS WITH EVERY COMMENT THAT COMES IN, THERE IS A TRACKING NUMBER. PUBLIC USERS CAN USE THAT PUBLIC TRACKING NUMBER WHEN THEY COMMUNICATE BACK WITH THE AGENCY CITED WITHIN THE FEDERAL REGISTERED DOCUMENT AND THEY CAN ASK IF THE COMMENT HAS BEEN PROCESSED. ARE YOU CONSIDERING MY COMMENT? THAT IS AN INITIATION FROM THE PUBLIC USER STANDPOINT. I DEFINITELY SEE THE NEED. YOU HAVE HEARD THAT THERE IS A BETTER NEED FOR A FEEDBACK LOOP, SPECIFICALLY ON REGULATIONS.GOV, HOW WE CAN ALLOW A USER TO TRACK THEIR COMMENT. WE HAVE STATICES THAT INDICATE IF SOMETHING THAT HAS BEEN REVIEWED OR POSTED. THISALLOWING USERS TO SEE THAT MIGHT BE OF BENEFIT. TO SEE HOW THIS PLAYED WITH IN THE FINAL RULE MAKING, THAT IS A LITTLE BIT MORE COMPLICATED AND CERTAINLY WOULD REQUIRE SOME POLICY CHANGES ON THE PART OF THE FEDERAL AGENCIES. THAT IS SOMETHING WE HAVE HEARD BEFORE. A QUESTION IN THE BACK. YOU TALKED ABOUT BRINGING IN SOME TOOLS THAT ENABLE YOU TO RESPOND TO USER FEEDBACK, CAN YOU ELABORATE ON WHAT THOSE TOOLS WORK? ON THE RIGHT HAND, OUR SYSTEM IS DOCUMENTED. PREVIOUSLY, WE WERE USING VERSION 5.3, SO WE JUST UPGRADED TO 6.5. WHAT HAPPENED PREVIOUSLY ON THE POWER BACK AND, WE HAD META DATA SCREENS. REGULATIONS.GOV WOULD ALWAYS HAVE TO START AT THAT BASE. WITH THE UPGRADE AND THEN WE EMPLOYED A GOOGLE WEB TOOL KIT, THIS ALLOWED US TO BE ABLE TO MANAGE THE FRONT END VERY DIFFERENTLY FROM THE BACK END. THIS ALLOWS FOR A QUICKER RESPONSE. FOR THE EXCHANGE, WE USED A CONTENT MANAGEMENT SYSTEM BECAUSE IT HAD THE FEATURES AS FAR AS RATING, POLLING, DISCUSSION BOARDS, ETC.. WE HAVE TALKED ABOUT THE ABILITY TO INTEGRATE THAT WITH REGULATIONS.GOV. PERHAPS ON THE HOMEPAGE PROFILING THAT KIND OF THING. THAT IS A LITTLE BIT MORE LONG TERM BUT CERTAINLY WE WANT TO EXPLORE THIS FOR RESOURCES. ANY[INAUDIBLE] AND FOR WHAT PORTION OF THE INFORMATION COLLECTION PROCESS? THE QUESTION IS, WITH THE PAPERWORK REDUCTION ACT, WE WERE ASKING THE PUBLIC TO GIVE US INFORMATION, GIVE US THEIR FEEDBACK. WE DID DEVELOP AN ICR AND WE SUBMITTED THIS TO OMB AND WE GOT THAT APPROVED. WE OUTLINED OUR MISSION FOR THE EXCHANGE PROJECT, WHAT WE WANTED TO DO. WHAT FEATURES AND FUNCTIONS WERE GOING TO BE INCLUDED IN THE WEB SITE AND THEN THE EXPECTED OUTCOME, SPECIFICALLY OUR ESTIMATES OF HOW LONG IT WOULD TAKE THE PUBLIC MEMBERS TO GO TO THE PROCESS AND PROVIDE AS THEIR FEEDBACK. WITH THE ICR, THIS IS A PROCESS IN RENEWAL. WE'LL HAVE TO KEEP THAT UPDATED IN ORDER TO KEEP THE EXCHANGE PROJECT ALIVE. I WANTED TO MENTION IF I DID NOT, WE DID HAVE THAT EXCHANGE OPEN UNTIL JULY 21ST BECAUSE WE WANTED TO STOP AND BE ABLE TO ANALYZE AND FIGURE OUT WHAT OUR PUBLIC USERS WANTED AND NEEDED. AT A FUTURE DATE, WE MAY DEPLOY THAT EXCHANGE PROJECT AGAIN. THIS WOULD HAVE DIFFERENT TOPICS TO GET MORE FEEDBACK. THAT IS A LONG-RANGE GOAL. HOW HAVE YOU GOTTEN THE WORD OUT? WE RELY ON OUR PARTNER AGENCIES QUITE A BIT. OUR GOVERNANCE STRUCTURE, WE HAVE AN EXECUTIVE STEERING COMMITTEE WHICH MEETS ANNUALLY AND THEN WE HAVE AN ADVISORY BOARD COMMITTEE WHICH MEETS MONTHLY. WE HAVE WORK GROUPS. AGENCY REPRESENTATIVES FROM EPA, THE DOT, USDA, SOCIAL SECURITY ADMINISTRATION, COMMERCE, ALL OF THE AGENCIES PARTICIPATING IN OUR WORK GROUPS. THROUGH THOSE MEMBERS, WE DISSEMINATE THAT INFORMATION. WITH THE EXCHANGE PROJECT, WE USE THE EPA OFFICE OF PUBLIC LIAISON SAID THEY HAVE THEIR OWN CONSTITUENTS AND THEY REACH OUT TO THE PUBLIC. WE REACH OUT TO THE RIGHTWHITE HOUSE. IT WAS A LOT OF GRASSROOTS EFFORT. WE DID NOT HAVE A LOT OF MONEY. WE DID NOT HAVE A LOT OF PUBLIC ANNOUNCEMENTS. IT WAS DEFINITELY GRASS ROOTS, E-MAIL, DISTRIBUTING THE FACT SHEETS, TWITTER. HOPEFULLY, WE WILL HAVE A FACEBOOK PAGE AT SIN. -- PAGE UP SOON. THANK YOU VERY MUCH. [APPLAUSE] PLEASE ACCEPT THIS AS A TOKEN |
| 01:04:46 | Fischer, Ken | OF OUR APPRECIATION FOR TAKING YOUR TIME TODAY. THANK YOU. THIS IS VERY EXCITING. THIS WAS VERY IMPORTANT. NEXT I WANT TO BRING THE SPEAKER IS UP TO PARTICIPATE IN A PANEL DISCUSSION THAT WILL BE MODERATED BY IMPORTANT MEDIA ANALYST. SHE IS THE AUTHOR OF "THE SOCIAL MEDIA ADOPTION CURVE. WE WANT HER TO HELP STIMULATE A CONVERSATION AT THE END OF THE DATE ON WHERE WE ARE, WHAT WE NEED TO DO TO DEVELOP MORE BEST TRANSFIXESPRACTICES. WHAT CAN WE DO TO SPREADS ACROSS THE FEDERAL GOVERNMENT. |
| 01:06:11 | Teller, Maxine | WE HEARD SOME REALLY GREAT CASE STUDIES, I WAS VERY IMPRESSED. THEY ARE EQUALLY AMAZING AND OUR SPEAKERS ARE TERRIFIC. HOPEFULLY, WILL CONTINUE A GOOD DISCUSSION. I WILL HAVE TO TAKE A PHONE CALL IN A MINUTE. I WILL BE BACK. OH, MAN. I WORK WITH JACK IN THE DEPARTMENT OF DEFENSE. WE CAN GET STARTED. NO PROBLEM. I SUPPOSE I WILL JUST KEEP STANDING. THIS IS JUST A DISCUSSION, I WOULD HIGHLY ENCOURAGE EVERYONE OUT THERE TO ASK QUESTIONS. I WILL SHEPHERD THINGS ALONG. I DON'T HAVE A SET AGENDA BUT I WANT TO GIVE EVERYONE AN OPPORTUNITY TO ASK THE QUESTIONS THAT ARE IMPORTANT TO THEM AND LEARN FROM OUR PANELISTS SAID THAT YOU CAN BRING BACK GOOD INFORMATION TO YOUR AGENCIES. I WILL KICK IT OFF WITH THE FIRST QUESTION AND THEN OPEN IT UP A LITTLE BIT MORE. THE FIRST THING I WANT TO ASK OF YOU IS -- I WAS IMPRESSED THAT ALL OF THE AGENCIES PRACTICED WHAT THEY PREACH. THEY ENGAGED CITIZENS IN THE PROCESS OF DEVELOPING AND PUBLIC ENGAGEMENTS SOLUTION. THE THING THAT STRUCK ME ABOUT THIS IS THAT THERE ARE TWO SIDES TO THIS. IT SOUNDS LIKE YOU HAVE SOME REALLY GREAT FEEDBACK. FROM LBLOGGERS, TEACHERS, A PARTNER AGENCIES. MY BACKGROUND IS IN STRATEGIC INNOVATION. WHAT I HAVE LEARNED IS THAT CUSTOMERS DON'T NECESSARILY KNOW EVERYTHING. THE CLASSIC EXAMPLE IS THE YELLOW SONY WALKMAN FROM THE 1980'S. WHAT WAS UNIQUE ABOUT THAT PRODUCT AND THE DEVELOPMENT OF THAT PROJECT IS THAT SONY SOLICITED FEEDBACK FROM CUSTOMERS. THEY SAID, -- THEY DID NOT HAVE THIS PRODUCT IN MIND, THERE ARE TRY TO GET INFORMATION FROM CUSTOMERS. THEY ASKED THE PUBLIC, WHAT DO YOU NEED. THEY SAID, I REALLY WANT TO TAKE MY MUSIC WITH ME. THEY WERE ABLE TO TRANSLATE THESE CUSTOMER NEEDS INTO A PRODUCT THAT MET THE NEEDS THE CUSTOMER NEVER COULD IF ARTICULATED THAT THEY NEEDED A YELLOW BOX THAT PLAYS TAPES AND IT HAS A RADIO. I DON'T KNOW IF CUSTOMERS ARE GOOD THAT BREAKS YOUR INNOVATION THINKING. IT IS VERY EASY TO THINK ABOUT INCREMENTAL THINKING. LITTLE INCREMENTAL INNOVATIONS ARE EASY FOR PEOPLE TO ARTICULATE IN FOCUS GROUPS. BIG BREAKTHROUGH INNOVATIONS THAT INVOLVES A WHOLE NEW INDUSTRIES ARE HARDER. WHILE IT IS INTERESTING TO SOLICIT INPUT IN THE DEVELOPMENT OF THESE SOLUTIONS FROM THE PUBLIC, I WONDER IF IT IS AND |
| 01:09:51 | Holt, Jack | LITTLE BIT OF A CATCH-22. DOES THAT INHIBIT WHAT THE POSSIBILITIES ARE? I WILL TAKE THIS FIRST BECAUSE I HAVE A CALL COMING. ONE OF THE THINGS I WANT TO TOSS OUT THERE FOR DISCUSSION, BECAUSE IT WAS HENRY FORD SAID IF I HAD ASKED MY CUSTOMERS WHAT THEY WANTED, THEY WOULD HAVE SAID "A FASTER HORSE." WE WANT TO ENGAGE BLOGGERS TO UNDERSTAND WHAT THEY NEED. THIS IS ABOUT THINKING DIFFERENTLY. YOU HAVE TO GET IN THE INFORMANT TO UNDERSTAND WHAT A DRAMATIC CHANGE THAT THAT ENVIRONMENT HAS BROUGHT ABOUT AMONGST THE AMERICAN PEOPLE. -- YOU HAVE TO GIT IN THE ENVIRONMENT TO UNDERSTAND. PEOPLE COMMUNICATE DIFFERENTLY, AND FORM THEMSELVES DIFFERENTLY -- IN FORM THEMSELVES DIFFERENTLY. YOU DO NOT UNDERSTAND THIS DYNAMIC AND TO YOU ROLL UP YOUR SLEEVES AND GET AMONGST THEM. WHEN THEYYOU DO, THEY WILL HELP. THEN YOU CAN HELP THEM DEVISE THINGS. |
| 01:11:15 | Brackett, Shanita | IF PEOPLE IN THE AUDIENCE WANT TO JUMP IN WITH EXAMPLES, DON'T FEEL THAT ONLY THE PANELISTS CAN ANSWER. SOMETIMES YOU HAVE SOMETHING ON THE TIP OF YOUR TIMEONGUE. ON REGULATIONS.GOV, WE HAD A PLATFORM WHERE WE INVITED USERS FROM WHAT WE THOUGHT WERE OUR MAJOR STAKEHOLDERS. WE INVITED A FEW OF WHAT WE THOUGHT WERE OUR EXPERTS SUCH AS LOBBYISTS OR LAW FIRMS THAT GO TO REGULATIONS.GOV THEY LEAD TO GET UPDATES ON RULEMAKING ACTIVITY. -- DAILY TO GET UPDATES ON WILL MAKING ACTIVITY. SO, WE THOUGHT THAT WE WERE GETTING GOOD FEEDBACK AND WHAT WE LEARNED FROM THAT WAS THAT WE WERE LIMITING OURSELVES TOO MUCH AND WE DID NOT HEAR THE LARGER VOICE FROM THE STANDPOINT OF OUR ONLINE FORM -- DID NOT HEAR THE LARGER VOICE. FROM THE STANDPOINT OF OUR ONLINE FORM, WE ARE HEARING WHAT OUR USERS NEED AND WANT. WE ARE GIVING THEM WHAT THEY NEED TO VERSES WHAT THEY HAVE SAID. THE OTHER THING WE WANT TO DO IS REACT. WE DON'T THINK BECAUSE WE HAVE DEPLOYED A NEW FEATURE, IF WE GET NEGATIVE FEEDBACK, THAT IS NOT A BAD THING. THAT JUST MEANS THAT WE NEED TO MODIFY WHAT WE JUST GAVE THEM, GO BACK TO THE DRAWING BOARD A LITTLE BIT, AND ENHANCE IT. WE WANT TO KEEP OUR LINES OF COMMUNICATION VERY OPEN SO WE CAN HAVE A FEEDBACK LOOP. WE HEARD FROM OUR USERS THAT THEY WANT THIS, THAT DIDN'T WORK, LET'S CONTINUE TO EVOLVE. I WOULD JUST ADD, HEARING YOU DESCRIBE THE SITUATION MADE ME THINK THAT THAT IS A GREAT REASON TO HAVE DIFFERING FORCES IN THE FORUM BECAUSE YOU WANT TO GET AS MANY PERSPECTIVES AS POSSIBLE. IT SHOWS THE PARTICIPANTS AS WELL THERE ARE DIFFERENT PEOPLE WITH DIFFERENT PERSPECTIVES AND DIFFERENT IDEAS ABOUT WHAT TO DO. HOW DO YOU MOTIVATE DIFFERENT PEOPLE WITH DIFFERENT VOICES TO PARTICIPATE AND TO PROVIDE FEEDBACK? |
| 01:13:52 | Teller, Maxine | THE THING THAT I THINK ABOUT IS THAT IT IS VERY HOT TO ENGAGE EVERYONE IN DIALOGUE. PEOPLE ARE BUSY, THEY ARE MORE BUSY THAN EVER BEFORE. PEOPLE STILL HAVE FAMILIES, JOBS, HOBBIES, RESPONSIBILITIES. IF THIS IS SOMEONE'S PASSION, IF THEY ARE TEACHERS WHO ARE EXTREMELY PASSINGPASSIONATE, THEY WILL BE ENGAGED. YOU MIGHT NOT HAVE THOUSANDS OF TEACHERS, YOU MIGHT HAVE THOSE IN THE TENS'S OR 20'S. IF YOU ARE GETTING A BROAD |
| 01:14:41 | Greenhut, Stephanie | ENOUGH PERSPECTIVE THAT IS INTERESTING TO A LARGER AUDIENCE OR DOES THAT MATTER? I THINK THAT THAT MATTERS BUT THIS IS NOT THE ONLY PLACE THAT YOU ARE GETTING INFORMATION AND INPUT FROM. THIS IS ONE SOURCE THAT YOU ARE GETTING INFORMATION FROM. WE ARE DEVELOPING THE WEBSITE, WE ARE NOT ONE TO TAKE ONLY IDEAS THAT WERE CARNAGE FROM THE COLLABORATOR ANDWEBSITE. WE HAVEI WILL BE AT THE LEARNING SIDE AND SOME TEACHERS WILL COME UP THEIR. -- WE ARE NOT GOING TO TAKE ONLY IDEAS THAT WERE GIVEN FROM THE COLLABORATOR WEBSITE. YOU TAKE THOSE OPPORTUNITIES WHEN YOU CAN. THIS IS NOT THE ONLY PLACE THAT |
| 01:15:38 | Holt, Jack | YOU WANT TO GET YOUR INFORMATION FROM. YOU WANT TO GET YOUR INFORMATION FROM OUR A VARIETY OF SOURCES. THERE IS LEADERSHIP AS WELL. LEADERSHIP IN THIS ARENA IS ABOUT SEEING WHATEVER INFORMATION THAT YOU GET BACK AND WHERE THAT TAKES YOU AND WHERE YOU NEED TO TAKE YOUR ORGANIZATION WITHIN THAT EFFORT. GETTING THE FEEDBACK IS ONE THING, FINDING THE OTHER SOURCES IS ANOTHER THING, THIS IS NEVER ONE-SIZE-FITS-ALL. THE INTERESTING THING ABOUT BEING IN THIS TYPE OF ENVIRONMENT IS THAT YOU ARE REALLY KIND OF CONSPICUOUS BY YOUR ABSENCE. WHEN IT IS TRANSPARENCY, YOU ARE NOT RESPONSIBLE FOR YOUR SETTLEMENT. IF THERE'S SOMETHING YOU NEED TO [INAUDIBLE] THERE IS A DIFFERENCE IN THE PRESENCE BETWEEN TWITTER AND FACEBOOK. YOU'RE GIVING THE SAME AMOUNT OF EXPERIENCE ON EACH, I MIGHT GET TO% RESPONSE FROM TWITTER AND MORE FROM FACEBOOK. |
| 01:16:58 | Brackett, Shanita | -- I MIGHT GET 2% RESPONSE FROM TWITTER AND MORE FROM FACEBOOK. IT IS INTERESTING TO SEE WHERE PEOPLE IN GAUGE. WE DON'T HAVE OUR FACEBOOK PAGE AT THE MOMENT. ON TWITTER, WE HAVE OUR HANDS FULL QUITE A BIT WITH PARTICIPANTS THAT RESPOND. I'VE NOT SEEN THE WRITING BETWEEN THE TWO. OUR FACEBOOK PAGE IS QUITE NEW. WE ARE NOT SURE WHERE OUR VISITORS ARE COMING FROM RIGHT NOW. THE EXPECTATIONS OF PEOPLE USING DIFFERENT SOCIAL NETWORKS AND SOCIAL NETWORKING SERVICES ARE VERY DIFFERENT. I'VE LEARNED THIS FROM PERSONAL EXPERIENCE. WE GET MANY MORE RESPONSES ON THINGS FROM TWITTER THAN THE 21 FACEBOOK. |
| 01:18:50 | Teller, Maxine | QUALITY VERSUS QUANTITY OF COMMENTS AND ENGAGEMENT. IN TERMS OF INTERNAL BUY IN AND JUSTIFYING YOUR PROGRAMS, PEOPLE'S ORIENTATION, ESPECIALLY WHEN YOU'RE TALKING ABOUT THE WEB IS PAGE HITS, VISITORS. WITH SOCIAL MEDIA, IT IS DIFFERENT. YOU'RE LOOKING FOR QUALITY. THIS IS THE DISCUSSION THAT YOU'RE HAVING WITH THE TEACHER IN THE HALL BUT IT IS ALSO ON LINE. THIS IS VERY VALUABLE INFORMATION YOU HAVE JUST HARVESTED. HOW DO YOU JUSTIFY THESE |
| 01:19:31 | Brackett, Shanita | PROGRAMS TO THE SENIOR LEADERSHIP WHEN THE NUMBERS ARE NOT TREMENDOUS? HOW ARE YOU MEASURING THE SUCCESS WITHIN YOUR AGENCIES? WELL, FOR THE EXCHANGE PROJECT I MENTIONED THE NUMBER OF PROFILES THAT WE HAVE. THAT WAS A PRETTY LARGE NUMBER, THE NUMBER OF POST WAS VERY DIFFERENT. IT IS IN SITUATION WHERE SOME PEOPLE ARE INTERACTING EITHER FOR THE FIRST TIME IN THE DISCUSSION TYPES THREAD OR CERTAINLY THEY ARE INTERACTING WITH US FOR THE FIRST TIME IN THAT ENVIRONMENT. SO, AS LONG AS WE CAN SEE FEEDBACK AND THE ABILITY TO REACT TO THAT FEEDBACK FOR OUR GOVERNANCE STRUCTURE, THAT IS A SUCCESS. IF WE ARE KEEPING THEM ENGAGE AND WE ARE GIVING BACK WHAT THEY ASK FOR AND WE ARE ABLE TO REACT AFTER THAT STEP, CERTAINLY WE ARE NOT GOING ABOUT PROMOTING OUR NUMBERS. WHEN THE REGULATIONS.GOV EXCHANGE LAUNCHED, WE LAUNCHED AT THE SAME TIME AS DATA.GOV. WE CAPTURED THE FEEDBACK, [INAUDIBLE] WE HAVE A RESPONSIBILITY TO LISTEN TO THE PUBLIC. [INAUDIBLE] I WANT TO MAKE SURE THAT WE DON'T GET LOST IN THE TECHNOLOGY TREND. IT MIGHT BE THAT THE COLLABORATION, THEY MIGHT REPORT ONLY 30% OF OUR POPULATION. DON'T FORGET, LOOKING TO THE OLDER ADULTS AND IT OVER TO THE TEENS, THEY'RE BOTH INTERACTIVE. MY SON DOES NOT READ E-MAIL, THEY READ TEXT MESSAGES. AT MY AGE, WE DO E-MAIL. THAT IS THE POINT, WE'RE GETTING TO A DIFFERENT MEDIUM. THE POINT IS THAT WE ENGAGE IN NATIONAL DIALOGUE. WE NEED TO USE MULTIPLE MEDIA. LEE'S FILM WE USE FILM, BLOGS. WE NEED TO ENGAGE THEM SO THAT THEY CAN PROVIDE US WITH THIS FEEDBACK. [INAUDIBLE] [INAUDIBLE] WE NEED TO BE REALLY BROUGHT THEM LOOKING NOW FOR RESPONSIBILITIES. |
| 01:23:20 | Holt, Jack | -- ABROABROAD IN LOOKING FOR NEW RESPONSIBILITIES. HAS ANYONE HEARD OF THE 80-20 RULE? IF YOU GET 20% OF THE POPULATION WORKING, IT IS THE DECISION OF THE LEADERSHIP TO SAY THAT THIS IS DIFFERENT THAN THE ENTIRE 100%. DO WE COVERED THE AND TIRE 80%? IF THE 20% IS MAKING THE DECISION AND THE 80% IS OK, YOU ARE DOING THE RIGHT THING. EVERYONE IS HAPPY. IF YOU ARE NOT DOING THE RIGHT THING, THE OTHER 80% WILL JUMP OFF. PART OF THAT IS FOR LEADERSHIP AFTER. THIS IS A FACTS BASED IN VACATION. -- THIS IS AN EFFECTS-BASED COMMUNICATION. I AM COMMUNICATING FOR AN EFFECT. WHAT DO I NEED TO DO TO STAY IN THE CONVERSATION, TO CREATE WHAT I INTENDED FOR MY ORIGINAL CONVERSATION? THAT IS WHAT WE'RE LOOKING AT. IT IS NOT NECESSARILY THE NUMBERS OF PRESS RELEASES OR THE NUMBERS OF STORIES. |
| 01:24:37 | Brackett, Shanita | IS IT HAVING THE AFFEEFFECT THAT WE NEED FOR THE PEOPLE AND ARE WE LISTENING CLOSELY? WE ARE STILL TRYING TO EXPAND OUR AUDIENCE. ONE THING WE HAVE ON OUR SITE IS THE AMERICAN CUSTOMER SATISFACTION INDEX. WE HAVE PART OF OUR SURVEY THAT TALKS ABOUT TRANSPARENCY, TRUSTWORTHINESS. WE'RE ASKING THE USERS HOW THEY FEEL ABOUT THAT AND TELL IN ADDITION TO THAT, WE WANT TO FIGURE OUT HOW OUR USERS ARE TRACKING. DO THEY WANT TO RECEIVE MORE MESSAGING THROUGH SOCIAL NETWORKS OR ARE THEY HAPPY WITH E-MAIL? WHAT IS THEIR COMFORT LEVEL AS FAR AS TECHNOLOGY? WE WANT TO HAVE SOME HELP RESPONDING TO OUR AUDIENCE. FOR US, IT IS THE AUDIENCE THAT WE HAVE RIGHT NOW, THEY'RE SATISFIED, BUT WE HAVE A MISSION TO EXPAND THAT AUDIENCE AND GET MORE PEOPLE INVOLVED. WE ARE STILL MOVING DOWN THAT PATH. WE ARE IDENTIFYING THE NEED OUT THERE AND WHO NEEDS IT. [INAUDIBLE] YOU ARE LOOKING TO GENERATE A HYPOPHYSIS. WE DO A LOT OF ANALYSIS. SOCIAL MEDIA PROVIDES AN AMAZING RECESS FOR GETTING INTO THE MINDS OF PEOPLE AND UNDERSTANDING WHAT THEY THINK, HOW THEY FEEL, AND HOW TO ME TO THEM WHERE THEY ARE. THAT'S GREAT, WE APPRECIATE THAT. I CAN SHOW YOU NUMBERS IN THE COMMERCIAL SETTING, THERE ARE THOUSANDS, TENS OF THOUSANDS, HUNDREDS OF THOUSANDS OF ENGAGEMENT AND FEEDBACK. THIS IS PRODUCT SERVICE DELIVERY AND SO ON. I'M WONDERING WHAT WE CAN DO THAT MEANS THAT KIND OF ENGAGEMENT. I THINK THERE ARE THINGS THAT WE CAN DO. ARE YOU ABLE TO MAKE YOUR SITES NOVEL, YOU NEED, INTERESTING? |
| 01:27:46 | Brackett, Shanita | IN A COMMERCIAL CONTEXT, PEOPLE TO A NETWORK STEADY. ARE YOU GIVEN THAT THE TOGETHER FREEDOM? DO YOU HAVE THOSE RESOURCES? CERTAINLY, YOU DO NOT. NOT REALLY. WE ARE CHALLENGED BECAUSE THE REGULATORY WORLD, THIS IS NOT THE MOST EXCITING THING. IT IS SORT OF LIKE HOW DO YOU BRING ATTENTION TO IT? HOW DO YOU ENCOURAGE PEOPLE TO REALLY WANT TO LEARN AND BE INVOLVED IN A PROCESS THAT IS DISPLAYEDPLAGUED BY TEXT ON TOP OF TEXT. THIS IS VERY CUMBERSOME. WE DON'T HAVE A LOT OF ROOM TO WIGGLE AS FAR AS WHAT WE CAN OFFER BECAUSE WE ARE UNDER ORDERS, BASICALLY, OF WHAT WE CAN DELIVER. AGENCIES ARE UNDER ORDERS OF WHAT THEY CAN PROVIDE TO THE PUBLIC. ON THE PURCHASETHIS PARTICIPATION AND COLLABORATION IS FAIRLY NEW. THE OPEN COMMENT PROCESS ITSELF, THAT IS A COLLABORATIVE. THAT ENGAGES THE PUBLIC. THIS FEEDBACK AND ENGAGING MORE PEOPLE, THAT IS PRETTY RESTRICTIVE. WE ARE ADD A POINT WHERE WE HAVE TO START TO LOOK AT OUR POLICIES. -- WE ARE AT A POINT WHERE WE HAVE TO START TO LOOK AT OUR POLICIES AND WHAT WE HAVE TO OFFER IN TERMS OF PUBLIC ENGAGEMENT. WE ARE PRETTY LIMITED UNTIL WE DO THIS. |
| 01:29:32 | Greenhut, Stephanie | THAT MADE ME THINK OF SOMETHING ELSE. THIS MAKES ME WONDER -- I AM NOT SURE THAT EVERYONE IS LOOKING FOR THE NEWEST, COOLEST WAY TO INTERACT WITH THE GOVERNMENT, THEY ARE LOOKING FOR THE WAY THEY HAVE BEEN WAITING TO INTERACT WITH THE GOVERNMENT. I AM NOT THINKING THAT EVERYONE IS GOING TO BE INTERESTED, THAT IS THE WAY IT IS. NOT EVERYONE IS INTERESTED. NOT EVERYONE IS INTERESTED IN PARTICIPATING IN REGULATIONS THAT ARE BEING MADE. TO SOME EXTENT, I THINK ABOUT IT NEEDS MARKETS. I DON'T EXPECT EVERYONE TO SIGNUP TO POST ABOUT HOW TO CREATE A WEBSITE ABOUT TEACHING. THE NATIONAL ARCHIVES RECENTLY LAUNCHED ANOTHER BLOG CALLED NARRATIONS WHICH IS ABOUT HOW TO IMPROVE THE PUBLIC'S ONLINE ACCESS TO THE NATIONAL ARCHIVES' HOLDINGS. I KNOW MANY MEMBERS OF THE GENERAL PUBLIC DO GET EXCITED TO GO AND SEE, WHEN YOU GO AND LOOK AT THAT, YOU HAVE SOME VERY INVOLVES COMMENTS -- INVOLVES COMMENTD COMMENTS BECAUSE YOU HAVE |
| 01:30:59 | Holt, Jack | PEOPLE WHO USE THE NATIONAL ARCHIVES FREQUENTLY. -- INVOLVED COMMENTS BECAUSE YOU HAVE PEOPLE WHO USE THE NATIONAL ARCHIVES FREQUENTLY. CONTENT IS STILL KING WHEN YOU ARE WORKING IN A WEBSITE FOR A PUBLIC CONTINUE. IT SHOULD BE ESTHETICALLY PLEASING BUT THE MOST IMPORTANT THING, IS INTUITIVE? DOES IT GET PEOPLE THE INFORMATION THAT THEY WANT? IS IT EASY TO NAVIGATE? IS IT INTO A DIF? IS IT MEETING THAT NEED? -- IS THE INTUITIVE? WE HAVE BEEN ABLE TO GET TO THE FEEDBACK. IS IS GETTING YOU WHAT YOU WANT OR NEED? ARE WE EXPECTING EVERYONE IN THE COUNTRY TO GO TO IT? SNOW. BUT THOSE BETTER INTERESTED, WE WANT TO GET BACK TO. -- NO. WHAT DO WE NEED TO DO TO MAKE THIS BETTER. EVERYTHING WE HAVE BEEN TALKING ABOUT IS FOCUSING ON THE MANDATE WITH TRANSPARENCY AND EVERYTHING IS POINTING TOWARDS THE FUTURE. WHAT ARE WE DOING FOR THE PEOPLE WHO ARE NOT ANYWHERE REMOTELY CONNECTED TECHNOLOGICALLY, DO NOT HAVE AN INTEREST, DID NOT EVEN KNOW THAT THERE'S A POSSIBILITY THAT THEY COULD BE INTERESTED AND TOTALLY OUT OF THE LOOP? WHAT ABOUT THE PEOPLE WHO ALWAYS NEED THE FACE-TO-FACE INTERACTION WITH US AS GOVERNMENT AGENCIES? ARE THEY BEING LEFT BEHIND OR |
| 01:32:43 | Holt, Jack | ARE WE STILL REMEMBERING THAT NOT EVERYONE HAS ACCESS OR EVEN WANTS ACCESS TO ALL OF THIS TECHNOLOGICAL INFORMATION? I THINK SO. A LOT OF THE PUBLICATION EFFORTS ARE STILL OUT THERE. THIS IS POINT BACK TO GETTING OFFICIAL INFORMATION PUBLISHED. -- THIS IS GOING BACK TO GETTING OFFICIAL INFORMATION PUBLISHED. ALSO, THROUGH THE NEWS MEDIA, MANY JOURNALISTS ARE USING SOCIAL NETWORKS -- WHAT I SAID EARLIER IN MY PRESENTATION, IT IS ABOUT LISTENING TO WHISPERS. YOU GET THE ABILITY TO PULL THE THREADS. IT OPENS UP OTHERS OPPORTUNITIES BY OPENING UP THE PUBLIC SQUARE. |
| 01:33:51 | Teller, Maxine | THERE ARE AVENUES THAT ARE OUT THERE. WE ALL GREW UP IN THE BROADCAST ERA, WITH INFORMATION COMING DOWN FROM A SOURCE. NOW, SOME OF THE THINGS ENABLE CONVERSATIONS TO HAPPEN BETWEEN PEOPLE IN A PUBLIC SQUARE. YOU ARE BUILDING ON ONE ANOTHER'S IDEAS. THIS IS GETTING TO A DIFFERENT LEVEL OF VALUE. I AGREE, THE COMFORT ZONE OF MORE BROADCASTING, TELL ME WHERE |
| 01:34:27 | Greenhut, Stephanie | TO GO SO I CAN JUST DO THIS, IS CERTAINLY STILL IN NEED. I THINK IT HAS THE POTENTIAL, TECHNOLOGY TO TRANSFORM THE CULTURE IN A SMALL WAY. IF YOU HAVE DECIDED THAT YOUR AGENCY IS GOING TO BLOG ABOUT EVERYTHING THAT YOU WERE DOING AND TO MAKE THIS COMMITMENT TO BE TRANSPARENT AND THE WAY THAT YOU ARE BEING TRANSPARENT IS TO PUT IT OUT THROUGH THESE AVENUES AS IT IS HAPPENING RATHER THAN WAITING UNTIL THE PROJECT IS COMPLETED OR WHATEVER IT IS. IF WE HAVE ALREADY PUT IT OUT ON FACEBOOK, IF YOU ASK ME ABOUT IT, I CAN TELL YOU. PERHAPS THIS IS CHANGING THE CULTURE IN A SENSE THAT IF IT IS GETTING OUT TO THEIR IN ONE WAY, THE FACE TO PAY -- IF IT IS GETTING OUT THERE ONE WAY, THE FACE-TO-FACE INTERACTION [INAUDIBLE] 1 OF THE THINGS WE FOUND OUT IS THAT PEOPLE WERE VERY CONCERNED ABOUT THE DIGITAL DIVIDE AND STILL BRIDGING THAT DIGITAL DIVIDE. WE HAVE AN INITIATIVE TO LOOK AT THAT AND SEE WHAT THE VARIOUS PROGRAMS ARE DOING AND HOW WE CAN IMPROVE ACCESS. THEY ALSO HAVE A PROGRAM WHERE WE ENLIST PUBLIC LIBRARIANS TO HELP PEOPLE THAT COME INTO THE LIBRARIES TO FIND INFORMATION. THIS IS VERY MUCH AN ISSUE. THE OTHER THING THAT WE'RE DISCOVERING IS THAT LOCAL APPLICATIONS, SMART PHONES, MANY PEOPLE WILL NOT HAVE A COMPUTER BUT THEY DO HAVE A CELLPHONE. |
| 01:36:16 | Holt, Jack | THE ABILITY TO MAYBE USE THOSE DEVICES TO GET INFORMATION, PERHAPS THIS IS A WAY [INAUDIBLE] IT IS IMPORTANT TO REMEMBER WHEN WE'RE TALKING ABOUT THIS, THIS IS ALL AN ADDITION TO, NOT A REPLACEMENT FOR. THIS IS IN ADDITION TO SO IT MAKES A MORE ROBUST AND EFFECTIVE COMMUNICATION PROCESS |
| 01:36:49 | Teller, Maxine | AS WE MOVE THINGS FORWARD. WE HAVE TALKED ABOUT TECHNOLOGY, CHALLENGES, POLICIES, NOT NECESSARILY WHERE THEY NEED TO BE BUT WE HAVE REASONS THE WAY THEY ARE. ALSO THE CULTURAL CHALLENGES. POLICY, TECHNOLOGY, CULTURE, THIS IS THE TRINITY WEB 2.0. WHAT HAS BEEN THE DRIVER OF |
| 01:37:16 | Brackett, Shanita | THOSE THINGS? DOES CULTURE DRIVE POLICY OR TECHNOLOGY, IS IT BEING DRIVEN BY THE TECHNOLOGY? HOUSES PLAYED OUT IN YOUR AGENCIES? I THINK FOR US CERTAINLY, TECHNOLOGY IS THE LEAD, THE POLICIES HAVE TO CHANGE TO SUPPORT THE TECHNOLOGY BECAUSE THE POLICIES WERE IN PLACE IN A PAPER-BASED PROCESS. THOSE POLICIES STILL GOVERN BUT THE TECHNOLOGIES HAVE CHANGED DRASTICALLY. TO MOVE FORWARD WITH SOME OF THE COLLABORATIVE TOOLS AND TECHNOLOGIES, THE POLICIES WILL HAVE TO CHANGE. THE CULTURE IS DEFINITELY LAGGING BEHIND, SO THERE IS A PULL TO CHANGE THE CULTURE. THIS IS ESPECIALLY FROM THE STANDPOINT OF THE AGENCY WHERE THEY KNOW THAT THEY ARE RESPONSIBLE FOR REVIEWING EACH AND EVERY PUBLIC COMMENT THAT IS GIVEN TO THEM ON A FEDERAL- REGISTERED DOCUMENT. HOW WILL THEY HAVE TO ADAPT TO MANAGE AN INFLUX OF COMMONS GIVEN MORE ENHANCED TECHNOLOGIES? |
| 01:38:34 | Greenhut, Stephanie | -- AN INFLUX OF COMMETNSNTS GIVEN MORE ADVANCE TECHNOLOGIES? I THINK THAT THE CULTURE WAS A DRIVING FORCE BECAUSE WE WERE SOLICITING IDEAS BEFORE WE GRASP THE TECHNOLOGY TO DO SO. IN SOME WAYS, YOU TAKE SOMETHING THAT YOU WERE INCLINED TO DO AND YOU RETHINK IT BECAUSE YOU ARE |
| 01:39:07 | Holt, Jack | DOING IT IN A DIFFERENT WAY. THAT MIGHT NOT HAVE OCCURRED TO YOU UNTIL THE TECHNOLOGY CAME UP. ACTUALLY, THERE IS ANOTHER ELEMENT THAT KIND OF DROVE THE INTIAL SPARK WHICH WAS A NEED. WE HAD AN IMMEDIATE NEED TO COMMUNICATE. THIS FIRST ROBUST FORCE TECHNOLOGY. THIS THEN DROVE US INTO THE CULTURAL ISSUES WHICH ARE DRIVING US TOWARDS POLICY CHANGES. -- THIS FIRST DROVE US TOWARDS TECHNOLOGY. WE HAVE THE GUARDIAN ETHOS, THERE IS THE KNOWLEDGE THAT WE NEED TO COMMUNICATE. IN INFANTRY TRAINING, YOU WERE TAUGHT SHOOT, MOVE, COMMUNICATE. YOU HAVE TO DO THIS. WHAT WE ARE FINDING IS THAT WE HAD TO FIX THE NEED TO COMMUNICATE. WE NEEDED TO DO THIS BETTER AND MORE QUICKLY. THAT LED US TO THE TECHNOLOGY. THE CULTURAL ISSUE WAS SOMETHING THAT WAS MENTIONED BY SOME PROFESSORS WHEN THEY DID THE NET ASSESSMENT. THEY REFERRED TO THIS AS THE CLAY LAYER. THEY UNDERSTOOD THE POWER BEHIND LEADERSHIP AND WHAT THIS WAS DOING TO EMPOWER THE LEADERSHIP. THE GUYS ON THE GROUND UNDERSTOOD IT AS WELL. THEY NOW HAVE THE ABILITY TO COMMUNICATE WHENEVER, HOWEVER, WITH WHOMEVER THEY NEED BECAUSE THEY NEED TO SHARE. PEOPLE WERE LIVING AND DINED BY DAY BY WHAT THEY COULD SHARE THROUGHOUT THE DAY. -- PEOPLE WERE LIVING AND DYING BY DAY BY WHAT THEY COULD SHARE. IF YOU LOOK AT HOW LIFE ALTERING WARFARE IS, THERE IS A LOT OF INERTIA IN THERE. THIS IS FOR A VERY GOOD REASON. THAT INERTIA HAS PUT A CHECK ON SOME THINGS. THAT IS DRIVING -- THIS IS NOT NECESSARILY THE CULTURE BUT TO THE INERTIA OF THE CULTURE DRIVING A POLICY NEED TO LOOK AGAIN AT WHAT WE'RE DOING. THIS IS WORKING JUST THE WAY IT WAS DESIGNED TO. THERE'S A NEED, WE NEED TO THE NEED, WE FIND THE POWER, WE SEE THE VALUE, WE UNDERSTAND THE RISKS, NOW WE NEED TO LOOK AT THE POLICIES. WE NEED TO MEET THE RISK AND TRAIN THE FORCED TO MEET THE THREAT AND THEN IT CAN MOVE THE CULTURE FORWARD. LET'S TALK ABOUT WHERE PUBLIC ENGAGEMENT IS GOING. WE KNOW WHERE IT IS RIGHT NOW, IS PUBLIC ENGAGEMENT GOING TO |
| 01:42:11 | Brackett, Shanita | CHANGE? WE CANNOT POSSIBLY PREDICT THIS FAR INTO THE FUTURE HOW ARE YOU WITHIN YOUR AGENCIES THINKING ABOUT THIS OR JUST PERSONALLY? WELL, I CERTAINLY THINK THAT IT IS ON AN UPWARD PATH SO WE WILL SEE MORE AREAS WHERE WE WANT TO ENGAGE THE PUBLIC. JUST FROM THE EXCHANGE, I'VE TALKED WITH THREE DIFFERENT AGENCIES ABOUT LESSONS LEARNED WITH OUR PROJECT. THERE IS A QUICK BRAINSTORMING ON HOW THEY WANT TO PROCEED WITH PUBLIC ENGAGEMENT TO IMPROVE THEIR OWN WEBSITES. FROM THE STANDPOINT OF INCLUDING THE PUBLIC IN DECISIONS THAT THE |
| 01:43:01 | Greenhut, Stephanie | FEDERAL GOVERNMENT IS IN THE PROCESS OF MAKING, I DEFINITELY SEE THAT THAT WILL CONTINUE TO MOVE FORWARD FOR THE NEXT SEVERAL YEARS PROBABLY. I CERTAINLY AGREE. WE WILL SEE MORE AND MORE. I WONDER ALSO, WE AT THE NATIONAL ARCHIVES, ON THE RESEARCH SIDE OF THINGS, HAVE HUNDREDS OF VOLUNTEERS THAT GIVE HUNDREDS OF HOURS OF THEIR TIME A YEAR TO COME IN PHYSICALLY, PERSONALLY, AND TO WORK ON BEHALF OF THE NATIONAL ARCHIVES. BESIDES ENGAGEMENT AND SUGGESTION, WE MIGHT SEE WORK |
| 01:43:45 | Holt, Jack | BEING DONE REMOTELY FROM THOSE PEOPLE THAT ARE NOT PHYSICALLY IN WASHINGTON, D.C. WE DON'T KNOW WHAT IS GOING TO COME BUT WE HAVE SOME MOMENTUM. WE MIGHT NOT HAVE THE SAME TOOLS OR DONE THE SAME WAY, BUT IF WE'RE THINKING DIFFERENTLY, WE'RE WORKING DIFFERENT, LEARNING DIFFERENTLY. WE WILL BE ABLE TO ADAPT TO MEET THOSE NEEDS AS THINGS PROGRESS, AS THINGS MOVE FORWARD. THAT IS KIND OF WHAT THE THE ISSUE IS HERE. ARE WE GOING TO BE A TRAINING ORGANIZATION OR ARE WE GOING TO BE A LEARNING ORGANIZATION? THE QUICKER WE CAN LEARN, THE MORE ROBUST WE CAN LEARN, THE BETTER OFF WE'RE GOING TO BE. WHATEVER THE TOOLS HAPPEN TO BE. I'VE MADE THIS COMMENT BEFORE, WHAT THESE TOOLS HAVE ALLOWED US TO DO ARE THE THINGS THAT WE HAVE DONE THAT MAKE US HUMAN. THE NEW TOOLS ALLOW US TO DO THE MOST ANCIENT OF THINGS, BUILD A COMMUNITY. THAT'S TRUE. DOES ANYONE ELSE HAVE ANY [INAUDIBLE] WHAT IF THIS WORKS? WHAT IF WE GOT IT RIGHT, WE GOT THE RIGHT DESIGN, THE RIGHT EXPECTATIONS, THE RIGHT ACTION, WHICH GENERATED ENGAGEMENT. WHAT IF THEY GET TENS OF THOUSANDS OF COMMENTS, EVERYTHING THEY DO WITH |
| 01:45:37 | Brackett, Shanita | INTERACTIONS THAT IS A BIG CULTURAL CHANGE. -- EVERYTHING THEY DO WITH INTERACTIONS? THAT IS A BIG CULTURAL CHANGE. ON SOME OF THE PROJECTS, THEY ARE READY THIS RELIGIOUS DEPENDS ON THEIR GOAL. -- THEY ARE READY. THIS REALLY DEPENDS ON THEIR GOAL. THE FEDERAL GOVERNMENT STILL FIGHTS WITH THAT PROFILE OF BEING A NARROW, FOCUSED ORGANIZATION AND WE DON'T REALLY CARE WHAT YOU NEED, WE WILL GIVE YOU WHAT WE WANT --YOU WANT. WE WANT TO GIVE THE PUBLIC INPUT TO ALLOW US TO DO THIS. THAT IS AN ADVANTAGE. THIS HELPS US TO GET IT RIGHT. QUITE FRANKLY, WE GET TIRED OF GETTING BEAT UP. WE SAY THAT YOU NEED THIS AND YOU ARE NOT DOING THIS. WE HEAR THIS DIRECTLY FROM OUR USERS AND FROM THIRD PARTIES. WE WANT TO BE ABLE TO SAY THAT WE'RE LISTENING AND PROVE THAT WE ARE LISTENING. YOU GIVE US FEEDBACK AND WE ARE REACTING. FOR US, IT IS A WAY TO BE SUCCESSFUL. I WOULD LIKE TO ANSWER A LITTLE BIT. |
| 01:47:12 | Holt, Jack | PARTLY THIS IS STRATEGIC MEDICATION. I GO BACK TO MY COLLEGE DAYS, MOST SMALL BUSINESSES FAIL NOT BECAUSE OF POOR BUSINESS PRACTICES BUT BECAUSE THEY DID NOT PLAN TO SUCCEED. -- PARLAY THIS ISST. PARTLYPARTLY THIS IS STRATEGIC COMMUNICATION. IS YOUR PLAN SCALABLE? [INAUDIBLE] |
| 01:47:57 | Teller, Maxine | THIS IS LIKE THIS FEEDBACK LOOPS WE HAVE BEEN TALKING ABOUT. WE HAVE GONE BACK AND CHECKED BACK IN WITH PEOPLE WHO HAVE GIVEN COMMENTS. THAT IS ABOUT DISCUSSION AND COLLABORATION. THAT IS NOT JUST ABOUT YOU TELL US AND WE ARE THE BIG GUYS AND YOU ARE JUST THE CITIZENS. ULTIMATELY, THE GOVERNMENT AND CITIZENS, THE GOVERNMENT IS COMPRISED OF THE CITIZENS. WE AND THEM IS NOT THE REALITY OF AMERICA. REMEMBER, U.S. JUST ANOTHER QUESTION OR TWO. ACTUALLY, ONE MORE QUESTION. I WANT TO ASK ONE MORE QUESTION ABOUT HOW MUCH INFORMATION TO SHARE WITH THE PUBLIC. THERE IS A NEW WORLD OF TRANSPARENCY AND THAT PRESIDENTIAL MEMOS AND THE WAY THINGS ARE GOING WITH TECHNOLOGY VERSUS GOVERNMENT AGENCIES THAT HAVE THINGS THAT A SECRET FOR A REASON, ESPECIALLY THE DEPARTMENT OF DEFENSE. |
| 01:49:17 | Brackett, Shanita | WE APPLY TRIED AND TRUE PUBLIC AFFAIRS PRACTICES TO THE NEW MEDIA. IS ANYTHING THAT YOU APPLY TRYING TO BE TRANSPARENT CENT? -- TRYING TO BE TRANSPARENT? MOST AGENCIES WILL TAKE THE TIME TO REVIEW THE COMMENTS BEFORE PUBLISHING IT BACK OUT ON REGULATIONS.GOV. WE DEAL WITH ISSUES OF PERSONALLY IDENTIFIABLE INFORMATION. AND NOT ONLY THAT, OUR FEDERAL DOCUMENT MANAGEMENT SYSTEM IS A RECORD-BASED SYSTEM SO WE COMPLY WITH ALL OF THE RECORDS REQUIREMENTS. WE HAVE TO BE VERY CAREFUL THAT WE ARE NOT DISPLAYING INFORMATION THAT SHOULD NOT BE SHARED. AGENCIES HAVE A CHALLENGE IN THAT WITH THE INFLUX OF COMMENTS, THAT IS OUR GOAL, TO GET MORE AND MORE TO THE AGENCIES BUT THEY NEED TO BE ABLE MANAGING THE REVELATION OF THOSE COMMENTS AND SAFEGUARDING THE TICKET INFORMATION. WHAT WE'RE DOING-- AND SAFEGUARD IN THAT PARTICULAR INFORMATION. WE NEED TO HAVE A SYSTEM THAT FLAGS COMMENTS APPARENTLY NEED TO TRACK NUMBERS IN THE SEQUENCE. -- WE NEED A SYSTEM THAT FLAX COMMENTSGTS -- FLAGS COMMENTS. WE NEED TO TRACK THE NUMBERS IN SEQUENCE. I AM LUCKY ENOUGH TO BE WORKING ON A PROJECT FOR THE PRODUCERS AND THE PARTICIPANTS ARE ALSO THE END RESULT USERS. WE'RE NOT GOING TO BE LEAKING ANY PERSONAL INFORMATION. ON A DAY-TO-DAY BASIS, WE POST AND RESPOND. WE ARE CERTAINLY WORKING WITH OUR PUBLIC RELATIONS STAFF TO DEAL WITH ANY INFORMATION COMING OUT OF THE AGENCY. FOR THE DEPARTMENT OF DEFENSE, WE HAVE THE RESPONSIBILITY KEEP CERTAIN INFORMATION TO THEMSELVES. GOING BACK TO GOOD PUBLIC AFFAIRS PRACTICES, ARI FLEISCHER HAD THE GREATEST LINE I HAVE HEARD IN YEARS. HE WAS ASKED A QUESTION BUT HE SAID, YOU HAVE EVERY RIGHT TO ASK A QUESTION AND I HAVE EVER RESPONSIBILITY NOT TO ANSWER. YOU HAVE TO KNOW WHERE THAT LINE IS. IF YOU DO NOT, YOU NEED TO FIND OUT. PART OF THIS IS ALSO ABOUT LEARNING. HOW DO WE TEACH EVERYONE? IT'S EVERY SOLDIERS GOING TO BE A SPOKESPERSON, HOW DO WE TEACH THEM TO REMAIN IN THEIR LANE? I BELIEVE THAT WE HAVE TO WRAP UP. |
| 01:53:03 | Chantker, Art | THANK YOU VERY MUCH OF THE PANEL. WE APPRECIATE YOUR COMMENTS AND YOUR PRESENTATION. THANK YOU SO MUCH. [APPLAUSE] PLEASE JOIN ME AGAIN IN THANKING OUR GUESTS. PLEASE JOIN ME AGAIN IN THANKING THEM. SOME FOLKS HAVE ASKED ABOUT FUTURE FORUM EVENTS AND THEY ASKED THAT WE SHARE THIS INFORMATION. OVER THE NEXT TWO MONTHS, WE HAVE AN EVENT FOCUSING ON A CONTINUATION OF OUR SOCIAL MEDIA SERIES. WE HAVE A VERY IMPORTANT EVENT WHICH TALKS ABOUT THE GOVERNMENT PREPARING THE GOVERNMENT IN RESPONDING FOR TTO THE H1N1 VIRUS. WE WANT TO CONTINUE THE CONTINUITY OF OPERATIONS IN THE EVENT OF ANY CATASTROPHE OR IN THE EVENT OF HALF OF THE GOVERNMENT EMPLOYEES WILL BE EFFECTED BY THIS TERRIBLE VIRUS. . . IDENTIFIES HOW THE DEPARTMENT OF DEFENSE COMMUNITY AND THE CIVILIAN COMMUNITY AND THE INTELLIGENCE COMMUNITY CAN WORK TOGETHER TO WORK ON PROCEDURES AND CONTROLS TO IMPROVE THE SECURITY OF OUR COUNTRY'S INFORMATION SYSTEMS. VERY, VERY IMPORTANT TO GEN. -- IMPORTANT EVENT. WE WILL CONTINUE OUR SERIES OVER SOCIAL MEDIA. TWO PROGRAMMES PER MONTH. IN OCTOBER WE WILL BE TALKING ABOUT GOVERNMENT 2.04 MOBILE APPLICATIONS -- 2.0 FOR MOBILE APPLICATIONS. EXCITING EVENTS. SOME VERY IMPORTANT ANNOUNCEMENTS TODAY. THE POTOMAC FORUM WILL BE HOSTING A LARGE EVENT ON OPEN- SOURCE AND GOVERNMENT. OPEN-SOURCE AND GOVERNMENT WILL TAKE PLACE IN THE RONALD REAGAN BUILDING. IT WILL CONSIST OF FOUR TRACKS FOCUSING ON USING THAT FOR INNOVATION AND MANAGEMENT. FOR OUR GOVERNMENT. KEEPING THE INITIATIVES FROM THE ADMINISTRATION. STAY TUNED TO OUR WEBSITE FOR THAT INFORMATION. TOMORROW, TOMORROW WAS VERY EXCITING. WE'LL BE TALKING ABOUT INNOVATION. CONTESTS. CROWD FORCING. ALL THE FUN THINGS -- |